As we celebrate our 10th anniversary at Displayce, we are thrilled to share that our founders, Laure Malergue and Marie Gaestel, have been named “DOOH Personalities of the Year 2024” by the Ratecard Stars Awards. This honor recognizes their pioneering role and the significant impact they’ve had in advancing programmatic DOOH in France and across Europe
For the past four years, the Ratecard Stars Awards have celebrated key figures in the French digital advertising industry, particularly in AdTech and MarTech. This year, Laure Malergue and Marie Gaestel stood out in the DOOH category, winning the award against four other finalists. This marks our second recognition in just a few days, following the Wires Award in the UK for a DOOH campaign we deployed there. This new accolade highlights the dedication of our founders to driving growth and innovation in our industry.
A shared vision and the birth of Displayce
After working together at CDiscount, France’s leading e-commerce platform, Laure and Marie founded Displayce in 2014 with a bold vision: to create a programmatic advertising platform for digital out-of-home (DOOH) displays. They saw untapped potential in DOOH, particularly in terms of targeting and flexibility. Together, we’ve worked to combine the agility of digital channels with the power of outdoor advertising, offering brands a solution that is both measurable and highly effective.
From French startup to DOOH European leader
Over the past decade, we’ve grown from a small startup to Europe’s leading programmatic DOOH platform. Today, we’re proud to have offices in six countries (France, the UK, Spain, Belgium, Brazil, and Italy) and a talented team of 50 employees.es (France, the UK, Spain, Belgium, Brazil, and Italy) and a talented team of 50 employees. Since July 2022, JCDecaux has taken a majority stake in our structure and this alliance will give us the means to accelerate our development. The platform is now operating 1.2 million digital screens in over 80 countries.
Innovation has always been at the heart of what we do. Staying ahead of market trends has been key to our growth and success. In 2024, we launched CampaignAI, becoming the first advertising platform to harness generative AI for creating personalized DOOH strategies.
