QUITOQUE, the leading French meal kit delivery service, has been revolutionizing home cooking since 2015. Each week, QUITOQUE offers around 15 fresh, seasonal, and primarily French-origin recipes, delivered straight to customers’ homes.
Campaign objectives
The goal of the campaign was to increase brand awareness for QUITOQUE in Bordeaux and Lyon while accurately measuring its impact.
Key aspects of the DOOH campaign
1. Rapid and effective DOOH programmatic deployment
To optimize and manage its DOOH campaign in Bordeaux and Lyon, QUITOQUE partnered with DISPLAYCE—the leading French platform for optimizing digital advertising campaigns on DOOH screens. Using its proprietary technology, DISPLAYCE ensured the campaign was launched within hours of approval across five different media networks.
2. Hyper-targeted audience reach
DISPLAYCE strategically targeted an active, urban audience by leveraging 100 premium digital screens in high-traffic locations across Lyon and Bordeaux. The campaign was displayed in 33 locations, including digital totems in shopping malls and large outdoor digital billboards.
3. Real-time impact measurement and analysis
To gauge the effectiveness of the branding campaign, DISPLAYCE collaborated with Happydemics. This marketing insights technology enabled real-time feedback from precisely targeted mobile users, free from panel-based limitations. With 1,347 respondents who had been exposed to the campaign in Bordeaux and Lyon, QUITOQUE gained valuable insights into audience perception and engagement. By combining this data with DISPLAYCE’s proprietary tools, the campaign’s impact on QUITOQUE’s target audience was measured with precision.
4. Expansion to additional cities
Following the campaign’s success—marked by a 2X increase in website traffic from Bordeaux—QUITOQUE decided to scale up its DOOH strategy. Just four months later, the brand launched a new extended campaign, adding Strasbourg and Nantes to its initial rollout in Bordeaux, now across 455+ premium digital screens.
Key metrics and results
- 63% of exposed individuals expressed interest in learning more about the brand or trying the service.*
- Nearly 19 million impressions were generated in just two weeks.
- Website visits from Bordeaux doubled following the campaign.
(*Source: Happydemics)
Expert Insight: The Power of DOOH for Brandformance
Final thoughts
QUITOQUE’s collaboration with DISPLAYCE highlights the power of programmatic DOOH advertising for brand growth and audience engagement. By leveraging precision targeting, real-time data analysis, and rapid deployment, QUITOQUE successfully expanded its reach and improved brand awareness in key French cities.
Stay tuned for more success stories and insights into how programmatic DOOH is transforming the digital advertising landscape!