On April 24, 2025, the Programmatic Advertising Summit will bring together industry experts to explore the latest innovations in programmatic advertising. As a pioneering specialist technology suite for Out-of-Home advertising, Displayce is proud to sponsor this key event, reinforcing our commitment to advancing programmatic capabilities in Digital out-of-home.
About Programmatic Advertising Summit
The Programmatic Advertising Summit is a must-attend event for marketing professionals looking to optimize their digital strategies. Held at Mix Brussels (Virtuology offices), this summit serves as a hub for industry leaders, brands, and technology partners to exchange insights and drive innovation.With over 120 participants and 15+ conferences, the event provides a deep dive into the trends shaping digital advertising in 2025, from contextual targeting and generative AI to real-time personalization. Attendees will gain actionable insights, expand their professional networks, and engage in interactive discussions designed to enhance their programmatic expertise.
Displayce at Programmatic Advertising Summit
As a partner of the event, Displayce is excited to contribute to the conversation on the evolution of programmatic advertising. With a decade of expertise in DOOH, we bring valuable insights into how advertisers can maximize their reach, optimize targeting, and drive measurable impact through programmatic DOOH.
This summit is a key opportunity for us to showcase how Displayce empowers advertisers with specialist technology, premium inventory access, and data-driven strategies. Whether you’re an agency, brand, or media owner, connecting with us at the event will provide you with expert guidance on integrating programmatic DOOH into your media mix for maximum effectiveness.
Displayce DOOH conference
One of the highlights of the Programmatic Advertising Summit will be Gauthier Mine’s keynote session, where he will share his expertise on leveraging programmatic DOOH to capture attention and boost brand consideration. It will take place at 14:05 until 14:30 on the main stage.
During this session, Gauthier Mine, Head of Sales Benelux at Displayce, will break down how brands can use programmatic DOOH to deliver high-impact, contextualized campaigns that drive engagement. He will highlight key success factors, including:
- The power of contextual relevance in capturing audience attention
- Advanced targeting capabilities enabled by programmatic technology
- A real-world activation case study in a high-traffic location, illustrating the impact of data-driven DOOH
With extensive experience in digital advertising and programmatic media, Gauthier will provide unique insights into how brands and agencies can strategically integrate DOOH into their omnichannel strategies. His background at Dentsu Aegis and Gamned has equipped him with deep knowledge of the Belgian market, making this session particularly relevant for local advertisers looking to elevate their programmatic strategies.
