About Orange Bank
Orange Bank is a leading digital bank committed to providing innovative financial solutions with a seamless user experience. As a forward-thinking financial institution, Orange Bank sought to enhance its brand awareness and customer engagement through a cutting-edge advertising strategy. To achieve this, they partnered with Jellyfish and Displayce to optimize their digital out-of-home (DOOH) campaign and measure its effectiveness.
Context: a strategic cross-media approach
This campaign was part of a broader strategic plan to enhance Orange Bank’s brand awareness through a combination of DOOH and display advertising.
Managed by the Jellyfish team, the campaign aimed to maximize visibility and engagement for Orange Bank using Displayce, France’s leading Demand-Side Platform (DSP) for real-time digital ad space purchasing across more than 500,000 digital screens.
Strategy: real-time optimization on 1,383 digital screens
From December 15 to December 24, 2021, Orange Bank’s DOOH ads were displayed on 1,383 digital screens in outdoor locations, shopping malls, and retail storefronts. To ensure maximum efficiency, Jellyfish partnered with Displayce, a specialist in DOOH, to facilitate seamless connections with key digital screens. The campaign leveraged two major publishers: JCDecaux via the VIOOH SSP and Imediacenter via Vistar Media.
By harnessing programmatic DOOH, the campaign dynamically adjusted in real time based on audience traffic and time of day. This approach enabled ultra-targeted ad placements, ensuring that Orange Bank’s messages reached high-affinity locations throughout France. The result was an impressive 8 million impressions, precisely targeting Orange Bank’s key audience segments.
Results: significant brand Awareness gains for Orange Bank
The effectiveness of this campaign was measured using multiple solutions, including the “DOOH Programmatic Post-Test” developed in partnership with Happydemics. Integrated directly into Displayce’s platform, this feature tracked essential KPIs such as brand recall, attribution, consideration impact, and purchase intent.
The results were remarkable:
With this successful campaign, Jellyfish and Displayce have demonstrated the power of programmatic DOOH in enhancing brand awareness and driving audience engagement for Orange Bank.