Displayce, the first DSP specialising in programmatic DOOH, has announced a strategic partnership with LiveRamp, the leader in data onboarding and a subsidiary of the Acxiom group. This alliance combines the power of data with the flexibility of programmatic advertising, enabling advertisers to optimise their advertising campaigns on digital screens with unprecedented precision.
DOOH targeting based on socio-demographic and behavioural data
Thanks to this partnership, advertisers can now :
- Connect to the Displayce DSP and access Acxiom’s socio-demographic and behavioural data segments.
- Activate their advertising targets on the 35,000 digital panels in the Displayce inventory.
- Display their campaigns on the most relevant screens, according to audience and time of day.
This breakthrough revolutionises DOOH targeting, enabling the use of exclusive data on 85% of French digital screens, located in shopping centres, streets, hotels, sports halls and other strategic high-traffic locations.
Ultra-precise segmentation for greater impact
With LiveRamp’s multiple connections, advertisers can refine their targeting thanks to the segments offered by Acxiom, including a variety of profiles such as young urbanites, well-off families and retired people in suburban areas.
Case study: L’Occitane en Provence optimises its DOOH campaign
In January, the cosmetics brand L’Occitane en Provence used this technology to promote its Karité hand cream through a drive-to-store campaign targeting the upper socio-professional groups in all the major cities of France.
Results:
- Activation of Acxiom data via LiveRamp on Displayce
- Broadcast exclusively on DOOH screens close to the shops and the target audience
- Over 6 million qualified impressions
A partnership that is transforming programmatic DOOH
Harness the power of programmatic DOOH with ultra-targeted data
Find out how you can improve the effectiveness of your advertising campaigns with precise segmentation and first-class digital inventory. Contact us to find out more.