On April 10, 2025, JCDecaux will present JCDecaux Play+, its exclusive programmatic Digital out-of-home offer, during a high-level industry event in Dubai. This launch marks a major milestone in bringing programmatic capabilities to Dubai international airport, one of the world’s busiest travel hubs.
About JCDecaux Play+ programmatic launch event
The JCDecaux Play+ Programmatic Launch Event is designed to introduce the next evolution of programmatic DOOH in the Middle East. Offering advertisers more flexibility, precision, and real-time control over their campaigns. With JCDecaux Play+, brands will be able to reach travelers at scale. Leveraging 378 premium digital screens across Dubai international airport’s departures and arrivals.
As a global leader in out-of-home advertising, JCDecaux has pioneered programmatic DOOH solutions across 24 countries. And now brings this expertise to the Middle East. The event will gather industry leaders, advertisers, and programmatic specialists to explore how data, automation, and real-time bidding are shaping the next era of digital advertising in high-impact environments.
Displayce at the JCDecaux Play+ Programmatic Launch Event
This event represents a key opportunity for Displayce to connect with brands, agencies, and media owners. Demonstrating how our media buying solution helps advertisers optimize targeting, measure performance, and integrate DOOH seamlessly into omnichannel strategies. With our deep expertise in data-driven programmatic DOOH, we look forward to engaging in discussions that push the industry forward.
Panel Discussion: Real-Life Experiences in Programmatic DOOH
As a pioneering specialist technology suite for Out-of-Home advertising, Displayce is proud to contribute to the conversation on how advertisers can leverage programmatic to drive impactful campaigns. Melissa Desfontaines, International Sales Manager at Displayce, will participate in the panel discussion. Where industry experts will share real-world insights on how programmatic DOOH is transforming advertising strategies worldwide. The panel will take place on April 10, 2025, at 9:30 AM in the Peregrine Ballroom.
With 10 years of experience in digital and programmatic media, Melissa has held key roles at Adyoulike, Xandr, and Amazon Ads, developing a deep expertise in data-driven advertising and programmatic strategy. Her insights will be invaluable for advertisers looking to harness the full potential of DOOH in a digital-first era.
This discussion is a must-attend for brands and agencies eager to stay ahead in the evolving world of programmatic DOOH.
