About the Scalapay
Scalapay is an innovative payment solution that allows customers to buy what they love online and in-store, receive their purchases immediately, and pay in installments with ease. The service aims to offer a seamless and flexible shopping experience, making it an attractive option for modern consumers.
How to attract more users for Scalapay payment solution
To strengthen its brand awareness and attract more users, Scalapay launched a strategic digital out-of-home advertising campaign in France. The campaign focused on the ten largest cities in metropolitan France, targeting key urban areas to maximize visibility and engagement.
The DOOH strategy for Scalapay
Scalapay partnered with Ad’s up, JCDecaux, VIOOH, Imédiacenter, and VistarMedia to execute the campaign. The approach relied on programmatic real-time ad buying, ensuring that digital billboards in high-traffic urban areas were used effectively.
Through Displayce DSP platform, the campaign was optimized to reach the most relevant audience in real-time, enhancing exposure to potential users who were likely to be interested in Scalapay’s payment solutions.
Results
The campaign’s effectiveness was measured through a brand lift survey conducted by Happydemics via DSP Displayce. The results demonstrated a remarkable 23-point increase in brand awareness. Additionally, 51% of impacted consumers expressed a positive intent toward using Scalapay’s services after viewing the campaign.
This data-driven and ultra-targeted strategy successfully enhanced Scalapay’s visibility, strengthened its brand perception, and generated higher consumer interest in its flexible payment solutions across France’s largest cities.