amned! Switzerland worked with Displayce to manage and measure a non-guaranteed programmatic DOOH campaign for e-tailer QoQa. The aim of this initiative was to boost brand awareness in German-speaking Switzerland.
A major campaign in German-speaking Switzerland
Last autumn, Gamned! rolled out a non-guaranteed programmatic DOOH campaign for QoQa in key cities such as Zurich, Basel, Bern, Winterthur and Lucerne. Thanks to the specialist DSP Displayce, the agency was able to manage distribution on the premium screens of APG-SGA (SBB stations) and ClearChannel (streets), via the Viooh and Broadsign platforms. This approach enabled budgets to be reallocated in real time to the busiest areas, ensuring optimum visibility.
Flexibility and optimisation thanks to non-guaranteed programmatic advertising
Pierre Berendes, Managing Director of Gamned! Switzerland, underlines:
This strategy made it possible to deliver relevant advertising messages at the right time for the target group, thanks to the use of specific data and automated negotiation.
Significant results for QoQa
The campaign generated over 5.3 million impressions and resulted in a 32-point increase in positive brand perception. Mathieu Pereira, Head Of Digital Marketing at QoQa, said:
What’s more, 50% of people who saw the campaign expressed a positive intention, such as wanting to test the product or visit the site.
Fruitful collaboration with partners
Michael Pevec, Head of Programmatic & Automation at APG|SGA, and Kathrin Petrow, Head of Product Management & Data Analytics at Clear Channel Switzerland, expressed their satisfaction with the collaboration, highlighting the technical advantages of programmatic DOOH and the flexibility offered by programmatic booking between suppliers.
This campaign illustrates the effectiveness of non-guaranteed programmatic DOOH for large-scale branding initiatives, offering flexibility, real-time optimisation and accurate performance measurement.