OOGarden: the outdoor living specialist
Since 2006, OOGarden has been a leader in outdoor furniture and garden products. As the #1 online retailer for garden products, OOGarden offers over 6,000 products at highly competitive prices.
To drive more foot traffic to its five showrooms in Lille-Lesquin, Le Bignon, Meaux, Aix-en-Provence, and Château-Gaillard, OOGarden implemented a targeted DOOH campaign with the expertise of Displayce to optimize ad delivery.
Hyper-precise targeting
Using its proprietary algorithm, Displayce activated over 357 digital screens in key commercial zones surrounding the showrooms. Ads were displayed in seven high-traffic environments, including shopping malls, highways, hypermarkets, drive-thrus, and gas stations.
Advanced field audit for campaign optimization
Displayce conducted an on-site audit using its exclusive, fully automated Ad-Review tool, developed in collaboration with WinMinute. From the first hours of the campaign, real-time data on image quality, contextual relevance, and message clarity were collected and analyzed to ensure optimal ad performance.
A first in France: measurable impact analysis
For the first time in France, Displayce collaborated with Adsquare to analyze the effectiveness of DOOH advertising by quantifying incremental showroom visits. Key insights included:
- The customer segments most responsive to the campaign
- Conversion time per showroom
- Best-performing days and hours
- Average distance between exposure and the visited showroom