Following our offices in São Paulo and Brussels, we take a new step in our international development with the inauguration of our first office in Milan. The appointment of Giorgio De Somma as Head of Sales Italy accompanies this growth dynamic. Displayce continues to strengthen its global presence, demonstrating our strong growth and ambition to become a global leader in programmatic DOOH buying. For the second consecutive year, we have outpaced market trends with a twofold increase in our revenue, 45% of which is generated in France and 55% internationally.
Displayce, a major player in programmatic DOOH in Europe
Founded 10 years ago, we now connect advertisers and media agencies to over 1.2 million digital billboards across 80 countries. We are a pioneer in programmatic DOOH in Europe, and operate offices in key locations like Bordeaux, London, Madrid, Brussels, Sao Paulo and now Milan, supporting the development and expansion of the global programmatic DOOH market. Since July 2022, JCDecaux has held a majority stake in our company, supporting its accelerated development.
Already operating around 15,000 screens in Italy programmatically via SSPs such as Place Exchange and Pladway, as well as through 15 media owners, including IGPDecaux, Grandi Stazioni, Urban Vision, and Mediamond, we continue to expand in this strategic region. The entry into Italy and the recruitment of Giorgio De Somma strengthen this growth momentum. Italy is one of the largest digital advertising markets in Europe, ranking behind the United Kingdom, Germany, and France. In 2023, advertisers spent nearly 5 billion euros on digital advertising campaigns in Italy. In 2024, programmatic advertising spending in Italy is expected to increase by 21%, reaching 242 million euros.
Giorgio de Somma appointed Head of Sales to drive our expansion in Italy
Giorgio De Somma has deep expertise in the programmatic advertising sector, gained over his 8 years at adtech company Teads. His strong experience and knowledge of the Italian market will be major assets in supporting Displayce’s expansion in the country. As Head of Sales Italy, Giorgio De Somma plays a key role in our expansion in Italy, enhancing our European and international presence. He works closely with agencies, media owners, and technology partners to integrate programmatic DOOH into campaign planning processes and position us as the leading DSP in the market. Giorgio will report directly to Remi Boudard, VP Sales.
