With the summer of 2023 just around the corner, it’s important to understand what are the transport DOOH trends in France. How people in France spend their money so that you can broadcast your campaigns in the most strategic locations. For their summer holidays, the French will be using different means of transport, so this is the perfect opportunity to broadcast your DOOH campaigns.
French behaviour for summer 2023
Destinations for summer 2023
According to a Clear Channel and Iligo study, 7 out of 10 French people will be going on holiday this summer 2023, with France their favourite destination. The PACA, Occitanie, Bretagne and Nouvelle Aquitaine regions will continue to be the most popular destinations for the French this summer. In fact, 52% of holidaymakers are expected to visit these regions alone.
Transport in favour of DOOH
The SNCF is expecting another record summer in 2023. In fact, the railway company is already registering more bookings for this summer of 2023 than last year. Since June, SNCF Voyageurs has recorded 20% more bookings for the summer than in 2022. It expects more than 23 million passengers on its trains.
As far as airports are concerned, according to the International Civil Aviation Organization (ICAO), air passenger traffic will exceed pre-pandemic levels. In fact, there will be 15% more flights in Europe in 2023 than in 2022, which means one million more flights.
Given that France is France’s favourite travel destination, public transport will be heavily used this summer. Underground trains, for example, are present in all the most popular regions, making them a very popular means of transport.
The benefits of DOOH in transport for the summer of 2023
DOOH in transport has a number of advantages:
- it brings life to consumers’ daily journeys thanks to the attractive visuals on digital screens
- it is a source of entertainment
- it is highly visible thanks to the large number of people present
- it increases consumers’ attention
- it provides contextualised communication for maximum relevance of the message
Find out the results of our latest Europ Assistance case study in airports and stations.
Our transport inventory in France
You’ll find a very wide range of transport displays on our DSP. In fact, it includes several types of screens: in stations, metros and airports.