Elevate Your DOOH Campaigns with Displayce’ Location Report

In the dynamic programmatic Digital-out-of-Home (pDOOH) landscape, where context and places matter for effective brand activations, location-based insights are key to monitor campaign’s performances. Discover how our location report, redesigned and released on February 13th, delivers seamless location-based insights to monitor your DOOH campaigns and take actions.

Unveiling Enhanced Location Reports for DOOH Campaigns

We have improved our Location reports, providing enhanced map and dashboards to provide seamless decision-making capabilities, empowering users to analyze, reallocate budgets, and adjust targeting based on diverse geographical locations.

Explore the essential features designed to optimize your DOOH campaigns for location-based success:

  • Clearer geospatial visualization: With a revamped map and dashboard, we provide a clearer depiction of campaign performance and spend across specific locations, empowering advertisers to make data-driven campaigns optimisation.
  • Granular location insights: Navigate into campaign performance by filtering the map to visualize geozones by screens, spent, impressions, CPM Imp, plays and CPM plays to identify optimization opportunities tailored to each location. Explore detailed insights by zones and identify the most or less active areas. 
  • Tailored location analysis: Customize your analysis by narrowing down results based on specific criteria such as line items, venue types, countries/regions/cities, creatives and publishers. This tailored approach allows for precise optimization strategies aligned with each location’s unique characteristics.
  • Efficient location integration: Streamline your workflow by exporting targeted screens directly from Reports by Location. This seamless integration with external tools and systems enhances collaboration and extends the reach of your DOOH campaigns.

Monitoring Multi-Countries or Cities Campaigns at Scale

If you oversee a campaign spanning multiple countries or cities, here’s how the ‘Reports by Location’ tab can assist you:

  • Once the campaign is underway, utilize the ‘Reports by Location’ tab to gain insights into the distribution of budget across various regions. By utilizing the interactive map, you can pinpoint which locations are receiving the most attention and identify areas where adjustments may be needed.
  • During the campaign broadcast, leverage real-time data to make informed adjustments. Analyze spending breakdowns and performance metrics by geographical zones to make strategic decisions on reallocating budgets. For example, if certain regions are underperforming or others show promising potential, you can adapt budget allocations accordingly to enhance effectiveness.
target by region - displayce
  • Export Targeted Screens for Review. Directly export targeted screens from the Location Report tab to provide comprehensive insights to relevant parties. This not only promotes transparency but also enables you or third parties to thoroughly assess and comprehend the geographical performance of the campaign.

Displayce’s latest platform update represents a significant advancement in location-based optimization for DOOH campaigns. By leveraging clearer visuals, granular insights, streamlined navigation, and efficient integration, advertisers can maximize the impact of their campaigns in specific locations.

If you don’t have a Displayce account yet, feel free to request a demo.

/by