Displayce strengthens partnership with Place Exchange and integrates Daooh Network and Exterior Plus in Spain
We are pleased to announce that we have integrated the Daooh Network and Exterior Plus media owners through the Place Exchange SSP. This integration marks a new milestone in our partnership with Place Exchange, thereby enhancing our offering with two additional media owners and expanding opportunities in Spain for our clients.
Daooh Network and Exterior Plus are major players in the field of digital outdoor advertising, and their inclusion on our platform ensures our clients premium locations and diverse formats.
Daooh Network screens are mostly found in stores with over 30 digital panels spread across 14 premium zones in Madrid. Strategically placed near metro exits, traffic lights, bus stops, and department stores, they cover the five districts of Madrid with the highest multiplier effect.
Exterior Plus manages shopping centers, all the urban furniture along the Mediterranean and Atlantic coasts, the airports of Madrid and Barcelona, premium parking lots in Madrid and Barcelona, as well as large format locations across the country. In total, Displayce has integrated 1 268 Exterior Plus screens across key locations in Spain.
These two additions strengthen our European reach and provide our clients with an expanded network of 1 300 DOOH screens in Spain and a potential of 834 866 impressions, thereby offering increased possibilities for targeted and impactful campaigns.
Our partnership with Place Exchange, signed in November 2023, had already significantly extended our global reach. By integrating Place Exchange, we added 40 new media operators and enriched 14 existing markets, notably in the United States, Brazil, Argentina, Mexico, and Chile. Through this collaboration, we increased our inventory by 10%, bringing our offering to over one million connected digital screens from major media partners worldwide.
By integrating the Daooh Network and Exterior Plus inventories via Place Exchange, we enable our clients to benefit from even broader and more contextual advertising coverage and opportunities. This strategic partnership allows us to continue innovating and providing high-performance solutions that meet our clients’ needs.
Laure Malergue, CEO and co-founder at Displayce
We are excited to deepen our partnership with Displayce, helping them to service their brands and agencies with a larger supply footprint. Daooh Network and Exterior Plus are two fantastic examples of how digital OOH can utilize context-rich locations to reach diverse audiences at scale.”
Ari Buchalter, CEO of Place Exchange
