Displayce, a pioneering demand-side platform specializing in programmatic digital out-of-home (DOOH), and Place Exchange, a leading supply-side platform (SSP) for programmatic OOH media have announced an integration to expand the global DOOH supply footprint and increase marketing opportunities for Displayce customers.
Spanning across 70 countries and with offices in France, Spain, United Kingdom and Netherlands, Displayce has become a DOOH leader in Europe. Its innovative buying technology allows advertisers in the region to easily create, broadcast, maintain and optimize targeted programmatic out-of-home campaigns at scale. With the Place Exchange partnership, Displayce integrates its seventh SSP and increases by 10% the number of available screens, taking its offering to more than 1 million unique connected digital screens worldwide. Displayce has integrated Place Exchange’s vast network of global inventory onto its buying platform, adding 40 new media owners and enriching 14 existing markets, including the United States, Brasil, Argentina, Mexico and Chile for their customers. Place Exchange enables programmatic access to over a million DOOH displays from leading OOH media partners around the globe, giving advertisers seamless access to all major venues and formats.
Displayce’s pioneering programmatic DOOH technology, combined with Place Exchange’s extensive inventory will empower Displayce advertisers to activate on multi-market opportunities and deliver targeted and impactful campaigns across the Americas and beyond. Displayce advertisers now have more opportunities to connect with consumers by leveraging high-impact screens in meaningful physical contexts to deliver timely, geo-targeted, and contextually relevant messages that resonate with target audiences and local cultures in new regions.
About Place Exchange
Place Exchange is the leading SSP for programmatic out-of-home media. Integrated with omnichannel and OOH DSPs, their patented technology uniquely offers agencies and advertisers the opportunity to fully unify buying and measurement of OOH media with other digital channels, leveraging the same workflow, creatives, reporting, and attribution as for online and mobile advertising. Place Exchange’s unmatched premium supply ecosystem adheres to its Place Exchange Clear certification program that delivers buyers quality, consistency, transparency, and compliance. For OOH media partners, they offer the opportunity to access untapped programmatic ad spend with full transparency and control. For more information, visit www.placeexchange.com. Place Exchange is a 2023 Deloitte Technology Fast 500™ company.