Real-time purchase only when the “Woman 25+” target is four times more present than the French average in front of the screens.

Europ assistance is the world leader in travel insurance, present in over 200 countries. In France, more than 35 million people will be covered in 2020.

For this campaign, Fabernovel and Europ Assistance purchased DOOH screens from two different advertising agencies. Targeting on the Displayce DSP allowed for the geographic selection of screens when the target “Women 25+” is four times more present than the French average in front of the screens.

The effectiveness of the campaign was measured thanks to a brand lift survey orchestrated by Happydemics via the Displayce DSP. Europ assistance thus benefited from an 18-point increase in brand image and 16 points in consideration.