[New functionality] Templates

, ,

DISPLAYCE now offers an innovative functionality: templates, a wide range of pre-defined targeting that allow to set up a campaign within a few clicks.

 

Templates are available directly after creating a new campaign in the “BY CAMPAIGN” tab or by adding a new line item to an already existing one. When the template is loaded, the selected targeting will automatically appear in your line item. You will be able to modify it to adapt perfectly to your advertiser’s specific demands.
 
[Case study] The ski template
 
This template allows you to target mountain lovers during their holidays in ski resorts.
1. Geo-localization: all French ski regions (the Alps, Pyrenees, Auvergne etc..)
2. Point of Interest: 30 km Radius around Ski stations

 

Try it now! Log in to your space.

/by

Digital display, the top growing media!

, ,

Irep, Kantar media and France Pub announce the latest result of the media advertising market, the study was undertaken over a 9-month time span from January to September 2017.

 

The 3 quarters of 2017 show a drop-in ad revenues for traditional medias: Radio: – 4,2%, TV: -0,3%, National dailies: -9,4%, Magazine: -11,1%.

Only 3 media are standing out having a substantial growth: Cinema +11,7%, Leaflets without addresses +2,8% and… Digital display with + 15,5%! This trend observed since several quarters allows this media to reach 85 million euros in advertising in the period January – September 2017. To this growth, we must add the increase in the number of advertisers (+2% between January – September 2016 and the same given period in 2017).

This positive dynamic augur a great acceleration for digital display in 2018.

 

To see the whole study: CLICK HERE (FRENCH)

 

/by

New! Interactive map for campaigns

, ,

This month, DISPLAYCE launches a new feature on its platform: an interactive map allowing instant visualization of the reporting of its campaigns!

 

How does it work?

This new function is available by clicking on the “REPORT” tab and then “BY CAMPAIGN”. A filter system allows you to select different types of display screens, broadcasting context, line items, point of interest (hotspot) and point of sales to visualize in a single map its reporting in an detailed and visual way.

Want to try?

Log-in to your space!

/by