Displayce expands outside Europe with the opening of an office in Brazil, São Paulo and the hiring of Kauê Magrini

São Paulo, 12 August 2024 – Displayce, Europe’s leading programmatic demand-side and data platform for digital out-of-home advertising, has taken another step forward in its international development by opening its first office outside Europe in São Paulo, Brazil. The company brings to the market its technological solutions and support to simplify the execution of digital out-of-home programmatic campaigns for advertisers and media agencies. To lead this expansion, Kauê Magrini has been appointed Head of Sales.

DISPLAYCE EXPAND INTERNATIONAL PRESENCE WITH NEW SAO PAULO OFFICE

Following the opening of four offices in Europe, São Paulo marks a new milestone in Displayce’s international expansion. Already well established in Brazil, with over 21,000 DOOH screens available in programmatic, this move into Latin America reflects the company’s strong growth and its desire to reinforce its leadership in the global programmatic DOOH market. 

Displayce’s strong international growth reflects our commitment to delivering innovative and effective programmatic DOOH advertising solutions to our customers around the world. The opening of this new office in Brazil demonstrates our commitment to having a physical presence in the markets we enter. We are putting in place dedicated local teams to guarantee close proximity and high-quality support. We are delighted to welcome Kauê Magrini, whose expertise will be invaluable in supporting our expansion.

Laure Malergue, CEO of Displayce

Displayce, a specialist programmatic DOOH platform, offers media agencies and advertisers one-click access to a vast inventory of digital billboards, totaling more than 1,000,000 in 80 countries. This proprietary technology, based on artificial intelligence, provides automated purchases per panel in real time, differentiated and cookie-less targeting capabilities, optimal campaign impact and broadcast quality measurement. 

The future of the sector in Brazil is promising, with forecasts indicating continued growth in investment and greater adoption by brands. According to a recent study by Kantar, OOH media attract the attention of 89% of the Brazilian population, offering strong potential for Displayce’s expansion.

With our accelerated digitalization process in Brazil, programmatic advertising is gaining more and more relevance and importance for the advertising market. Solutions for DOOH, such as the one launched by Displayce, allow advertisers to run segmented, contextualized, customized, and dynamic campaigns on the main assets of the sector. Furthermore, programmatic advertising enables the evolution of campaign metrics, the use of data tools, and better results for advertisers. Innovations in the programmatic market are strategic and fundamental to generating even more engagement between brands and consumers.

João Binda, Commercial Director of JCDecaux Brazil.

The arrival of Displayce in Brazil opens up new opportunities for healthy competition and greater innovation in programmatic outdoor media buying. This new scenario drives other DSPs to raise their standards and offer improved solutions that benefit both advertisers and agencies (on the demand side) and publishers (on the supply side).
At Clear Channel, we are committed to programmatic buying and have therefore established connections with the main supply-side technologies, enabling integration with Displayce. We incorporate accurate data to ensure that advertisers have access to real-time metrics of their campaigns, optimising the effectiveness and impact of their DOOH strategies.
We are excited about the new possibilities that Displayce brings and are confident that its presence in the Brazilian market will raise the bar for programmatic buying in DOOH.

Gorka Báez Fernández, LATAM Programmatic Director at Clear Channel

It’s really interesting to see how the pDOOH market is evolving, especially with the entry of companies like Displayce. Programmatic DOOH offers significant advantages, such as the ability to target audiences based on data and the real-time optimisation of ads displayed on digital screens. Audience buying is an increasingly popular approach, allowing advertisers to reach specific audiences with greater precision, making it even more effective to run campaigns on our inventory in more than 100 shopping centres and 5,000 residential buildings throughout Brazil.”

Ricardo Hilsdorf – Head of Programmatic at Helloo

KAUÊ MAGRINI APPOINTED HEAD OF SALES TO DEVELOP DISPLAYCE’S BUSINESS IN BRAZIL

With various experiences in digital and advertising agencies in Brazil, Kauê Magrini has an in-depth knowledge of programmatic and the Brazilian market. Before joining Displayce, he worked at SunsetDDB, PubMatic, AOL/Yahoo and Taboola, where he acquired significant expertise in programmatic DOOH, media strategy and business development. Kauê’s main mission is to expand Displayce in Brazil and strengthen its international presence. He will work with local agencies, publishers and partners to integrate programmatic DOOH into campaign planning strategies and establish Displayce as the benchmark buying platform in the market. 

I am very excited to have joined Displayce and to play a key role in the expansion of its platform in Brazil. Working with local agencies and advertisers to encourage the use of programmatic DOOH is an exciting challenge.Displayce is an innovative and constantly growing company, and I am delighted to be part of its development and to be its first recruit outside Europe.

Kauê Magrini, Head of Sales Brazil at Displayce
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Displayce continues its growth in Europe with the opening of an office in Brussels and the hiring of Gauthier Mine

Brussels, June 24, 2024 – To support its rapid expansion in Belgium and the Benelux region, Displayce, the leading European platform for programmatic buying in digital out-of-home (DOOH), is strengthening its presence with the opening of its first office in Brussels. The hiring of Gauthier Mine as Head of Sales Benelux supports this growth.

Displayce, pioneering player in programmatic DOOH in Europe and the Benelux

Founded 10 years ago, Displayce is a programmatic buying platform specializing in digital out-of-home. By connecting advertisers and media agencies to over one million digital billboards and assets in 80 countries, the company establishes itself as a pioneer in programmatic DOOH in France and Europe. Displayce now has offices in Bordeaux, London, Madrid, and Brussels. Since 2022, JCDecaux has held a majority stake in the company.
Already well established in the Benelux with 42 media owners, including JCDecaux, Clear Channel, Global Netherlands, Basic Fit, and more than 18,000 screens available programmatically, Displayce is already collaborating with major media agencies such as Kinesso, Havas Belgium, and Biggie (formerly Gamned). The opening of the Brussels office and the hiring of Gauthier Mine allow Displayce to continue growing in this key region.

The Belgian market, dominated by Brussels and other major cities like Antwerp, Charleroi, and Liège – where three-quarters of the digital assets are concentrated – offers considerable potential for Displayce’s expansion. Indeed, investments in DOOH saw significant growth of 26.8% in Belgium in 2023 (Source: CIM Out-of-Home 2024).

Gauthier Mine appointed Head of Sales to drive Displayce’s expansion in the Benelux

Displayce Benelux - Gauthier Mine

With diverse experience in digital and advertising agencies in Brussels, Gauthier Mine brings in-depth knowledge of programmatic and the Belgian market. Prior to joining Displayce, he worked at Dentsu Aegis and later at the media agency Gamned, where he gained significant expertise in programmatic DOOH, media strategy, and business development. As Head of Sales Benelux, Gauthier Mine will play a key role in Displayce’s expansion in the region, enhancing its European presence. He collaborates closely with agencies, networks, and technology partners to integrate programmatic DOOH into campaign planning processes and position Displayce as the market’s leading DSP. Gauthier Mine reports to Rémi Boudard, VP of Sales, who in turn reports to Marie Gaestel, co-founder, and Chief Revenue Officer.

“I am delighted to join Displayce at such a crucial moment in its development. The Benelux market offers significant opportunities for programmatic DOOH, and I look forward to collaborating with agencies and advertisers in the region to maximize the impact of their media campaigns. Displayce is a major and innovative player, and I am enthusiastic about contributing to its success and expansion.

Gauthier Mine, Head of Sales Benelux, Displayce

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DOOH & Mobile: Displayce and Locala Elevate Successful Cross-Channel Campaigns in Extended Partnership

Bordeaux, France – 02/05/2024 – Displayce, the European DSP specialising in programmatic DOOH, and Locala, the leader in multi-location advertising, reaffirm their partnership following significant campaign success to offer advertisers a seamless solution for DOOH activation combined with mobile ad placements.

Integrated solutions for targeted audience engagement

Displayce customers can now enhance their DOOH campaigns by seamlessly incorporating mobile activation. This integration enables advertisers to precisely target individuals passing  DOOH ads, creating a dynamic and impactful synergy between the two media. According to a 2022 study by GroupM, mobile-integrated DOOH campaigns were 40% more effective at driving brand awareness and 20% more effective at driving purchase intent

This advanced capability offers exceptional flexibility and value to Displayce customers, enabling them to easily combine DOOH with mobile channels. 

Laure Malergue, CEO and co-founder of Displayce, is enthusiastic about the partnership:

We are delighted to extend our partnership with Locala, offering our customers enhanced capabilities for activation and impact on DOOH campaigns combined with mobile ad placements. We have seen compelling results with our customers, enabling them to reach their target audience more effectively.

Improving DOOH campaigns with mobile retargeting

Christophe Collet, CEO of Locala, also shares his enthusiasm:

This partnership has enabled us to offer our customers a new way of reaching their target audience. Combining our expertise in local activation with Displayce’s expertise in DOOH activation creates a truly integrated solution for our customers.

Recognizing the inherent complementarity of DOOH and mobile as an advertising medium, this partnership amplifies the reach and creative impact of Out Of Home advertising while leveraging the interactivity, targeting and measurement capabilities of mobile advertising.

Combining the reach of OOH with the personalised engagement of mobile is proving to be an effective strategy in increasing brand awareness and attention.

Maroua Clergeon, offline media buyer at Values Media, the agency in charge of the Louvre Hotel Group account, testifies to the success of this integrated approach:

We used Displayce to run a campaign combining mobile advertising and DOOH to increase awareness of Campanile hotel offers among a leisure and professional upper socio-professional category target group, unfamiliar with the brand. By marking out the target’s route via DOOH panels in and around strategic business locations (transport, offices, petrol stations) and via the activation of mobile retargeting, we saw a 58% increase in the campaign’s reach. We were able to reach our target audience with a personalised message, delivering excellent results.

*All the data collected and used as part of these digital marketing operations complies with the GDPR regulations in force in Europe.

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