Displayce continues its international expansion with the opening of an office in Italy and the hiring of Giorgio De Somma

Milan, September 16, 2024 – Following its offices in São Paulo and Brussels, Displayce, the leading European platform for programmatic buying in digital out-of-home (DOOH) communication, takes a new step in its international development with the inauguration of its first office in Milan. The appointment of Giorgio De Somma as Head of Sales Italy accompanies this growth dynamic.

Displayce, a major player in programmatic DOOH in Europe

Founded 10 years ago, Displayce is a programmatic buying platform specialized in digital out-of-home communication (DOOH). By connecting advertisers and media agencies to over a million digital billboards units in 80 countries, the company asserts its position as a pioneer in programmatic DOOH in France and Europe. Displayce now has offices in Bordeaux, Paris, London, Madrid, Brussels, São Paulo and Milan. Since 2022, JCDecaux has taken a majority stake in the company.

Already operating around 15,000 screens in Italy programmatically via SSPs such as Place Exchange and Pladway, as well as through 15 media owners, including IGPDecaux, Grandi Stazioni, Urban Vision, and Mediamond, Displayce continues to expand in this strategic region. The entry into Italy and the recruitment of Giorgio De Somma strengthen this growth momentum. Italy is one of the largest digital advertising markets in Europe, ranking behind the United Kingdom, Germany, and France. In 2023, advertisers spent nearly 5 billion euros on digital advertising campaigns in Italy. In 2024, programmatic advertising spending in Italy is expected to increase by 21%, reaching 242 million euros.

“The opening of this office in Italy marks an important step in our international expansion strategy. After solidifying our presence in several European countries this year, Italy represents a key market for accelerating our growth on the continent. With Giorgio leading our operations in the country, we are confident in our ability to strengthen our position while meeting the expectations of advertisers and agencies in Italy.

Remi Boudard, VP Sales at Displayce.

Giorgio de Somma appointed Head of Sales to drive Displayce’s expansion in Italy

Giorgio De Somma has deep expertise in the programmatic advertising sector, gained over his 8 years at adtech company Teads. His strong experience and knowledge of the Italian market will be major assets in supporting Displayce’s expansion in the country. As Head of Sales Italy, Giorgio De Somma plays a key role in Displayce’s expansion in Italy, enhancing its European and international presence. He works closely with agencies, media owners, and technology partners to integrate programmatic DOOH into campaign planning processes and position Displayce as the leading DSP in the market. Giorgio will report directly to Remi Boudard, VP Sales.

“I am excited to join Displayce at this key period in its development. The Italian market presents major opportunities for programmatic DOOH, and I look forward to collaborating with local agencies and advertisers to optimize the impact of their advertising campaigns. Displayce is an innovative and influential player, and I am eager to contribute to its success and expansion.

Giorgio De Somma, Head of Sales Italy

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Displayce expands outside Europe with the opening of an office in Brazil, São Paulo and the hiring of Kauê Magrini

São Paulo, 12 August 2024 – Displayce, Europe’s leading programmatic demand-side and data platform for digital out-of-home advertising, has taken another step forward in its international development by opening its first office outside Europe in São Paulo, Brazil. The company brings to the market its technological solutions and support to simplify the execution of digital out-of-home programmatic campaigns for advertisers and media agencies. To lead this expansion, Kauê Magrini has been appointed Head of Sales.

DISPLAYCE EXPAND INTERNATIONAL PRESENCE WITH NEW SAO PAULO OFFICE

Following the opening of four offices in Europe, São Paulo marks a new milestone in Displayce’s international expansion. Already well established in Brazil, with over 21,000 DOOH screens available in programmatic, this move into Latin America reflects the company’s strong growth and its desire to reinforce its leadership in the global programmatic DOOH market. 

Displayce’s strong international growth reflects our commitment to delivering innovative and effective programmatic DOOH advertising solutions to our customers around the world. The opening of this new office in Brazil demonstrates our commitment to having a physical presence in the markets we enter. We are putting in place dedicated local teams to guarantee close proximity and high-quality support. We are delighted to welcome Kauê Magrini, whose expertise will be invaluable in supporting our expansion.

Laure Malergue, CEO of Displayce

Displayce, a specialist programmatic DOOH platform, offers media agencies and advertisers one-click access to a vast inventory of digital billboards, totaling more than 1,000,000 in 80 countries. This proprietary technology, based on artificial intelligence, provides automated purchases per panel in real time, differentiated and cookie-less targeting capabilities, optimal campaign impact and broadcast quality measurement. 

The future of the sector in Brazil is promising, with forecasts indicating continued growth in investment and greater adoption by brands. According to a recent study by Kantar, OOH media attract the attention of 89% of the Brazilian population, offering strong potential for Displayce’s expansion.

With our accelerated digitalization process in Brazil, programmatic advertising is gaining more and more relevance and importance for the advertising market. Solutions for DOOH, such as the one launched by Displayce, allow advertisers to run segmented, contextualized, customized, and dynamic campaigns on the main assets of the sector. Furthermore, programmatic advertising enables the evolution of campaign metrics, the use of data tools, and better results for advertisers. Innovations in the programmatic market are strategic and fundamental to generating even more engagement between brands and consumers.

João Binda, Commercial Director of JCDecaux Brazil.

The arrival of Displayce in Brazil opens up new opportunities for healthy competition and greater innovation in programmatic outdoor media buying. This new scenario drives other DSPs to raise their standards and offer improved solutions that benefit both advertisers and agencies (on the demand side) and publishers (on the supply side).
At Clear Channel, we are committed to programmatic buying and have therefore established connections with the main supply-side technologies, enabling integration with Displayce. We incorporate accurate data to ensure that advertisers have access to real-time metrics of their campaigns, optimising the effectiveness and impact of their DOOH strategies.
We are excited about the new possibilities that Displayce brings and are confident that its presence in the Brazilian market will raise the bar for programmatic buying in DOOH.

Gorka Báez Fernández, LATAM Programmatic Director at Clear Channel

It’s really interesting to see how the pDOOH market is evolving, especially with the entry of companies like Displayce. Programmatic DOOH offers significant advantages, such as the ability to target audiences based on data and the real-time optimisation of ads displayed on digital screens. Audience buying is an increasingly popular approach, allowing advertisers to reach specific audiences with greater precision, making it even more effective to run campaigns on our inventory in more than 100 shopping centres and 5,000 residential buildings throughout Brazil.”

Ricardo Hilsdorf – Head of Programmatic at Helloo

KAUÊ MAGRINI APPOINTED HEAD OF SALES TO DEVELOP DISPLAYCE’S BUSINESS IN BRAZIL

With various experiences in digital and advertising agencies in Brazil, Kauê Magrini has an in-depth knowledge of programmatic and the Brazilian market. Before joining Displayce, he worked at SunsetDDB, PubMatic, AOL/Yahoo and Taboola, where he acquired significant expertise in programmatic DOOH, media strategy and business development. Kauê’s main mission is to expand Displayce in Brazil and strengthen its international presence. He will work with local agencies, publishers and partners to integrate programmatic DOOH into campaign planning strategies and establish Displayce as the benchmark buying platform in the market. 

I am very excited to have joined Displayce and to play a key role in the expansion of its platform in Brazil. Working with local agencies and advertisers to encourage the use of programmatic DOOH is an exciting challenge.Displayce is an innovative and constantly growing company, and I am delighted to be part of its development and to be its first recruit outside Europe.

Kauê Magrini, Head of Sales Brazil at Displayce
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Displayce continues its growth in Europe with the opening of an office in Brussels and the hiring of Gauthier Mine

Brussels, June 24, 2024 – To support its rapid expansion in Belgium and the Benelux region, Displayce, the leading European platform for programmatic buying in digital out-of-home (DOOH), is strengthening its presence with the opening of its first office in Brussels. The hiring of Gauthier Mine as Head of Sales Benelux supports this growth.

Displayce, pioneering player in programmatic DOOH in Europe and the Benelux

Founded 10 years ago, Displayce is a programmatic buying platform specializing in digital out-of-home. By connecting advertisers and media agencies to over one million digital billboards and assets in 80 countries, the company establishes itself as a pioneer in programmatic DOOH in France and Europe. Displayce now has offices in Bordeaux, London, Madrid, and Brussels. Since 2022, JCDecaux has held a majority stake in the company.
Already well established in the Benelux with 42 media owners, including JCDecaux, Clear Channel, Global Netherlands, Basic Fit, and more than 18,000 screens available programmatically, Displayce is already collaborating with major media agencies such as Kinesso, Havas Belgium, and Biggie (formerly Gamned). The opening of the Brussels office and the hiring of Gauthier Mine allow Displayce to continue growing in this key region.

The Belgian market, dominated by Brussels and other major cities like Antwerp, Charleroi, and Liège – where three-quarters of the digital assets are concentrated – offers considerable potential for Displayce’s expansion. Indeed, investments in DOOH saw significant growth of 26.8% in Belgium in 2023 (Source: CIM Out-of-Home 2024).

Gauthier Mine appointed Head of Sales to drive Displayce’s expansion in the Benelux

Displayce Benelux - Gauthier Mine

With diverse experience in digital and advertising agencies in Brussels, Gauthier Mine brings in-depth knowledge of programmatic and the Belgian market. Prior to joining Displayce, he worked at Dentsu Aegis and later at the media agency Gamned, where he gained significant expertise in programmatic DOOH, media strategy, and business development. As Head of Sales Benelux, Gauthier Mine will play a key role in Displayce’s expansion in the region, enhancing its European presence. He collaborates closely with agencies, networks, and technology partners to integrate programmatic DOOH into campaign planning processes and position Displayce as the market’s leading DSP. Gauthier Mine reports to Rémi Boudard, VP of Sales, who in turn reports to Marie Gaestel, co-founder, and Chief Revenue Officer.

“I am delighted to join Displayce at such a crucial moment in its development. The Benelux market offers significant opportunities for programmatic DOOH, and I look forward to collaborating with agencies and advertisers in the region to maximize the impact of their media campaigns. Displayce is a major and innovative player, and I am enthusiastic about contributing to its success and expansion.

Gauthier Mine, Head of Sales Benelux, Displayce

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