Ratecard Stars Awards: Laure Malergue and Marie Gaestel Named DOOH Personalities of the Year 2024.

As we celebrate our 10th anniversary at Displayce, we are thrilled to share that our founders, Laure Malergue and Marie Gaestel, have been named “DOOH Personalities of the Year 2024” by the Ratecard Stars Awards. This honor recognizes their pioneering role and the significant impact they’ve had in advancing programmatic DOOH in France and across Europe

For the past four years, the Ratecard Stars Awards have celebrated key figures in the French digital advertising industry, particularly in AdTech and MarTech. This year, Laure Malergue and Marie Gaestel stood out in the DOOH category, winning the award against four other finalists. This marks our second recognition in just a few days, following the Wires Award in the UK for a DOOH campaign we deployed there. This new accolade highlights the dedication of our founders to driving growth and innovation in our industry.

A shared vision and the birth of Displayce

After working together at CDiscount, France’s leading e-commerce platform, Laure and Marie founded Displayce in 2014 with a bold vision: to create a programmatic advertising platform for digital out-of-home (DOOH) displays. They saw untapped potential in DOOH, particularly in terms of targeting and flexibility. Together, we’ve worked to combine the agility of digital channels with the power of outdoor advertising, offering brands a solution that is both measurable and highly effective.

From French startup to DOOH European leader

Over the past decade, we’ve grown from a small startup to Europe’s leading programmatic DOOH platform. Today, we’re proud to have offices in six countries (France, the UK, Spain, Belgium, Brazil, and Italy) and a talented team of 50 employees.es (France, the UK, Spain, Belgium, Brazil, and Italy) and a talented team of 50 employees. Since July 2022, JCDecaux has taken a majority stake in our structure and this alliance will give us the means to accelerate our development. The platform is now operating 1.2 million digital screens in over 80 countries.  
Innovation has always been at the heart of what we do. Staying ahead of market trends has been key to our growth and success. In 2024, we launched CampaignAI, becoming the first advertising platform to harness generative AI for creating personalized DOOH strategies.

“This award is a wonderful recognition as we celebrate 10 years of Displayce. Since the beginning, we’ve been committed to transforming digital out-of-home advertising into a strategic channel for brands, with accessible, targeted, and measurable solutions. This distinction reflects the incredible work of our teams, who bring our vision to life every day”

said Laure Malergue, our CEO and co-founder

“This award symbolizes our dedication to programmatic DOOH and the collective success of Displayce. Over the past decade, we’ve focused on offering solutions that align with the needs of agencies and advertisers, with innovation as our driving force. This mindset will continue to guide us as we support the evolution of DOOH and amplify its impact in outdoor communication.”

added Marie Gaestel, our Chief Revenue Officer and co-founder
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Displayce wins Best Use of Digital Out-Of-Home Technology at The Wires Awards 2024 with Dell campaign

London, November 8, 2024 – Just one year after entering the UK market, Displayce, Europe’s leading DSP specialising in programmatic DOOH, has won the ‘Best Use of Digital Out-Of-Home Technology’ award at The Wires Awards 2024 by Exchange Wire. This recognition highlights the excellence of the campaign executed for Dell in collaboration with VIOOH and Locala.

The Wires Awards has become a flagship event in the ad tech industry, dedicated to recognizing groundbreaking innovations, campaigns and adtech players. Displayce, Dell, VIOOH and Locala won in the “Best Use of Digital Out-Of-Home Technology” category, standing out among 9 other finalists competing for this recognition.

For this campaign, Displayce strategically leveraged programmatic DOOH to support Dell’s transition to a fully digital presence. Spanning two phases, the campaign generated over 2.5 million impressions across 466 cities in the United Kingdom, reaching high-tech affinity zones identified through Locala’s Location Intelligence platform. VIOOH, as one of the SSPs used, enabled optimised distribution across a variety of digital screens in strategic locations, maximising campaign visibility.

The audience was precisely engaged using geo-targeting and affinity-based approaches to reach profiles such as tech enthusiasts, business decision-makers, and Black Friday shoppers. With a mix of formats – including DOOH panels, dynamic HTML5 banners and pre-roll videos – the campaign effectively engaged consumers across mobile, desktop, and DOOH environments, achieving a remarkable 74% completion rate and doubling the average display click-through rate.

The campaign’s results, measured through Happydemics’ brand lift solution, were significant with a 6 point increase in purchase intent and a 2 point boost in brand preference compared to the previous quarter, thanks to quarter-over-quarter optimisations. These figures underscore the effectiveness of a programmatic DOOH approach that combines technological innovation and real-time optimization to drive impactful engagement with Dell’s target audience. Read the business case here.

We are very proud to receive this award, which recognizes our expertise and spotlight the hard work of our teams. The opening of our offices in London a year ago was a strategic milestone in our expansion, and this success confirms our determination to accelerate our deployment in the UK. This campaign with Dell perfectly illustrates how smart integration of programmatic DOOH combined with display can create a consistent and impactful advertising experience, strengthening brand preference and purchase intent among consumers.

Gordon Bonifacio, Head of Sales UK at Displayce.
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Displayce continues its international expansion with the opening of an office in Italy and the hiring of Giorgio De Somma

Milan, September 16, 2024 – Following its offices in São Paulo and Brussels, Displayce, the leading European platform for programmatic buying in digital out-of-home (DOOH) communication, takes a new step in its international development with the inauguration of its first office in Milan. The appointment of Giorgio De Somma as Head of Sales Italy accompanies this growth dynamic.

Displayce, a major player in programmatic DOOH in Europe

Founded 10 years ago, Displayce is a programmatic buying platform specialized in digital out-of-home communication (DOOH). By connecting advertisers and media agencies to over a million digital billboards units in 80 countries, the company asserts its position as a pioneer in programmatic DOOH in France and Europe. Displayce now has offices in Bordeaux, Paris, London, Madrid, Brussels, São Paulo and Milan. Since 2022, JCDecaux has taken a majority stake in the company.

Already operating around 15,000 screens in Italy programmatically via SSPs such as Place Exchange and Pladway, as well as through 15 media owners, including IGPDecaux, Grandi Stazioni, Urban Vision, and Mediamond, Displayce continues to expand in this strategic region. The entry into Italy and the recruitment of Giorgio De Somma strengthen this growth momentum. Italy is one of the largest digital advertising markets in Europe, ranking behind the United Kingdom, Germany, and France. In 2023, advertisers spent nearly 5 billion euros on digital advertising campaigns in Italy. In 2024, programmatic advertising spending in Italy is expected to increase by 21%, reaching 242 million euros.

“The opening of this office in Italy marks an important step in our international expansion strategy. After solidifying our presence in several European countries this year, Italy represents a key market for accelerating our growth on the continent. With Giorgio leading our operations in the country, we are confident in our ability to strengthen our position while meeting the expectations of advertisers and agencies in Italy.

Remi Boudard, VP Sales at Displayce.

Giorgio de Somma appointed Head of Sales to drive Displayce’s expansion in Italy

Giorgio De Somma has deep expertise in the programmatic advertising sector, gained over his 8 years at adtech company Teads. His strong experience and knowledge of the Italian market will be major assets in supporting Displayce’s expansion in the country. As Head of Sales Italy, Giorgio De Somma plays a key role in Displayce’s expansion in Italy, enhancing its European and international presence. He works closely with agencies, media owners, and technology partners to integrate programmatic DOOH into campaign planning processes and position Displayce as the leading DSP in the market. Giorgio will report directly to Remi Boudard, VP Sales.

“I am excited to join Displayce at this key period in its development. The Italian market presents major opportunities for programmatic DOOH, and I look forward to collaborating with local agencies and advertisers to optimize the impact of their advertising campaigns. Displayce is an innovative and influential player, and I am eager to contribute to its success and expansion.

Giorgio De Somma, Head of Sales Italy

HIRING-Giorgio-De-Somma_VENGDownload press release
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