Beyond Boundaries: Displayce’s 2023 DOOH Chronicle

We wanted to take a moment to reflect on the incredible journey we’ve had in 2023. From reaching milestones to introducing groundbreaking product updates, our commitment to stay at the forefront of programmatic digital out-of-home (pDOOH) remains untouched.

Unleashing the Global Potential of pDOOH 

Enhanced Reach in the DOOH Landscape

+1M unique digital screens worldwide

Our premium inventory expanded even further, with over 1 million screens now available worldwide. This global network empowers advertisers to connect with audiences in diverse locations and demographics.

A network of 7 supply-side platforms

We continued to strengthen partnerships, with a total of 7 SSP, including the notable addition of Phenix Digital and Place Exchange. These collaborations enhance our ability to provide advertisers with unparalleled access to premium DOOH inventory.

80 new media owners

We have strategically enhanced our global presence, forming partnerships with over 80 influential media owners. Our expansion includes the incorporation of key regions with VIOOH, such as Singapore, New Zealand, and Australia, strengthening our influence in the dynamic Asia-Pacific market. Working closely with Grandi Stazioni in Italy and VIOOH in Portugal, we’ve established a robust presence in Southern Europe, while our collaboration with Boomerang Media reinforces our position in the UK market. In Latin America, our alliances with iCo Medios, Global, and Clear Channel Outdoor have solidified our impact across the region. Collectively, these collaborations represent an impactful expansion, designed to enrich our global footprint and engage diverse audiences on a worldwide scale.

1000+ running campaigns

We achieved a remarkable milestone by reaching 1000 running campaigns throughout the year, showcasing our expertise in delivering impactful DOOH activations for our clients.

Global Expansion and Team Growth

3 office openings in London, Madrid, and Amsterdam

In a strategic move to broaden our international presence, we opened three new offices in the United Kingdom, Spain, and the Netherlands with local teams. This expansion allows us to better serve our clients and partners in these key regions.

22 to 40 new team members

Our team has grown from 22 to 40 members – adding their skills and expertise to fuel our continued success. This growth is a testament to Displayce’s dedication to building a talented and diverse team. Check our Welcome to the Jungle brand new profile.

Doubled turnover

We experienced exceptional financial growth, doubling our turnover during the year. This accomplishment underscores the effectiveness of our pDOOH solutions and the trust our clients place in our capabilities.

Driving Impact Through Unmatched Visibility, Targeting and Forecasting

Platform redesign: Insight Explorer

We released a major shift in our solution: an intuitive interface offering a five-step process for easily creating, exploring, forecasting and sharing DOOH activations. Our emphasis on data visibility, interactive maps, clear insights, and dashboards has simplified the decision-making process, enhancing collaboration and efficiency for our clients. Among the new features, our media agencies can now create multi-publisher DOOH activations or share a campaign in read-only with their client so that they can explore targeting and potential.

displayce-mytraffic-christmas-segment-dooh-campaigns

Location and audience-based campaigns

Our ambition to tailoring campaigns to specific audiences based on location data has enabled us to integrate key features and partners. 

  • Targeting group and polygon management

The introduction of targeting groups and polygons to draw zones to include or exclude from a campaign provide advertisers with greater flexibility and control over targeting, ensuring maximum relevance and impact.

  • DOOH Retail Media with JCDecaux and Unlimitail

Leveraging Carrefour Proximité and Monoprix data, we now offer new targeting criteria in its purchasing platform based on sales data from 400 Carrefour Proximité shops and 214 Monoprix shops in France. This exclusive data, made available by Unlimitail, enables advertisers and media agencies to trigger their campaigns in a perfectly affinitive way on the JCDecaux digital screens deployed in these convenience stores.

  • Location insights with Mytraffic

We have merged Mytraffic location insights (age, gender, households, income, catchment areas, visits) with data from over 14,400 billboards located in 215 shopping centers and their catchment areas in France, making it possible to define audience scores for each DOOH billboard every day and every hour.

  • Mobile retargeting

We partnered with Locala to enhance the synergy between mobile retargeting and Digital Out-of-Home (DOOH) advertising. By strategically retargeting DOOH-exposed users on mobile devices, we create a seamless and impactful brand experience. This collaboration, fueled by localized insights from Locala, ensures campaigns resonate with specific audiences, driving increased impressions per campaign. Experience the efficiency and effectiveness of a tailored, cross-channel strategy that leverages the strengths of mobile retargeting and DOOH.

  • Event segment for seasonal trends

Introducing an event segment feature, we empower our clients to align their campaigns with competitive seasonality trends such as Christmas and Black Friday, ensuring maximum visibility during key moments. With simplified set-up and careful location selection, this feature offers a powerful solution for maximizing the impact of your DOOH campaigns.

  • Creatives management

Creatives can now be uploaded in bulk. Select several lines to upload your creatives at once on a maximum number of screens.

  • POS management

You can now upload specific POS, either by copy / pasting a list of coordinates, or using address and associated names. This last option is now easier with the possibility to upload a template, enter the address in the first column and give the address a name in the third column. 

We have also improved the way to manage creatives. You can assign a POS to creatives.

To sum up

In conclusion, as we wrap up 2023, we are grateful for a year of global growth and innovation. With a network surpassing 1 million screens, partnerships with seven supply-side platforms, and collaborations with 80 media owners globally, this success is a testament of our solution reputation.

Achieving milestones like 1000 running campaigns, strategic office openings, and doubling turnover wouldn’t be possible without our valued clients. Your confidence in Displayce propels us forward, and we express our sincere gratitude for being an integral part of our journey. Here’s to continued success and impactful DOOH campaigns in the coming years. Thank you for choosing Displayce.

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Ambar Le Sidaner joins Displayce as Head of Sales to develop the Iberian continent!

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Founded in 2014 in Bordeaux and dedicated to the purchase and optimisation of DOOH campaigns, Displayce is the pioneering programmatic platform in France, in terms of technology, know-how and inventory with more than 700,000 connected digital screens in over 50 countries (France, United States, United Kingdom, Australia…). The company is a leader in its sector, the second fastest growing media after digital on mobile, and offers media agencies and their European advertisers (Publicis, Havas, Dentsu, Jellyfish, Matterkind, etc.) the real-time purchase of advertising space on the digital panels of more than 350 media owners around the world. To strengthen its international position, Displayce announces the opening of its first foreign office in Madrid, with the arrival of Ambar le Sidaner as Head of sales.

Ambar Le Sidaner

An expert in the world of programmatic for the past 8 years, Ambar’s favourite subjects are programmatic, DOOH and audience measurement.

Based in Madrid for more than 5 years, Ambar has held the position of Sales Director at the mobile drive-to-store platform, Locala (ex-S4M), and then at Dreamin, an international mobile agency.

She joined Displayce as Head of Sales in January 2023. Her new challenge is now to develop the activities of the specialised DSP on the whole Iberian continent.

“By joining the Displayce teams, together we will accelerate the development of the DOOH programmatic market on the Iberian continent without sacrificing measurement or audience segmentation.

I am convinced that we are in the right place at the right time, and that we will continue to forge fruitful partnerships with brands, helping them achieve the results they are looking for in their DOOH campaigns,” says Ambar Le Sidaner.

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DISPLAYCE ANNOUNCES THE OPENING OF ITS FIRST OFFICE IN SPAIN TO REINFORCE ITS INTERNATIONAL PRESENCE AND GROWTH AMBITIONS!

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Displayce, a French technology platform that allows users to buy advertising space on digital screens in real time, has announced the opening of its first office in Madrid to strengthen its international presence. This move was already initiated last July when the platform announced a strategic partnership including a majority stake by JCDecaux, the world’s leading outdoor advertising company. With an already dynamic activity in Spain, Displayce supports around thirty agencies via more than 3000 digital screens from the main media owners available in programmatic: JCDecaux, Clear Channel, Basic Fit, Tumedio, Framen and Iwallinshop. This move into Spain reinforces the internationalisation that began in 2022. It should be noted that a third of turnover was achieved internationally last year. This year Displayce intends to accelerate its position to 50% and also aims to open an office in the Netherlands in the next few weeks to strengthen the BeNeLux area as well as in 3 other European countries by the end of the year.

Crédit: Welcome to the Jungle

The Bordeaux-based company, created in 2014 and dedicated to the purchase and optimisation of DOOH campaigns, is the leading French programmatic platform in terms of technology, know-how and inventory, with more than 720,000 connected digital screens in more than 65 countries (France, United States, United Kingdom, Australia, etc.). A pioneer in its sector in DOOH, the second fastest growing media after digital on mobile, DISPLAYCE offers media agencies and their advertisers (Publicis, Havas, Dentsu, Jellyfish, Matterkind, etc.) the real-time purchase of advertising space on digital panels from more than 350 advertising agencies around the world.

Driven by a real desire to transform the digital display market, DISPLAYCE has been involved with national and international players (DPAA, IAB, etc.) since its launch. It is now connected to the main DOOH SSPs on the market (BROADSIGN, VIOOH, VISTAR MEDIA, MYADBOOKER) and provides access to the premium inventories of the largest companies in the sector (Clear Channel, JCDecaux, Global, Ocean Outdoor, etc.). It has also established strategic and trustworthy partnerships over the past 8 years, both on the technological side and on the data side (Adsquare, Happydemics, etc.). DISPLAYCE offers media buying, enriched with advanced targeting, and effectiveness measurement thanks to its DMP (Data Management Platform) designed specifically for OOH.

“Spain is one of the countries in which our business is most attractive. Until now, we have been operating from our headquarters in Bordeaux, but it was important to mark a new acceleration by opening an office in situ. We intend to strengthen our position to support our already impressive figures by establishing a local presence in Madrid. In the coming months, we aim to recruit a Head of Sales in each country we wish to develop in order to have a close relationship with agencies, local brands and media owners. In a few weeks, we will continue our international development by opening an office in Amsterdam in the Netherlands and in 3 other European countries by the end of 2023” says Laure Malergue, founder and CEO of Displayce.

To support this development on the Iberian continent, the Displayce teams have recruited Ambar Le Sidaner, whose areas of expertise are programmatic, DOOH, audience and measurement.

“The Spanish market has recently opened up to programmatic for DOOH and is experiencing very strong momentum. Currently, investments in digital advertising exceed 4.5 billion euros and programmatic buying represents 7.2% of DOOH investment in Spain. These figures reveal a dynamic, fast-growing and mature market. Our platform is a real added value for our clients who want to buy DOOH in programmatic thanks to its interface and the support we offer. Over the next few months, we will continue to build strategic partnerships with our partners and brands,” added Ambar Le Sidaner.

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