Your DISPLAYCE DSP is changing!

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The DISPLAYCE DSP is optimizing your campaign performance by introducing new decision-making tools on its platform. These functionalities make it possible, among other things, to automatically adjust the buying strategy according to the budget and optimise the inventory selections.

 
SAVING TIME
Validate campaigns in just a few clicks.
 
OPTIMIZING TARGETING
Adjust the buying strategy when validating the campaign.
 
MAXIMIZING POTENTIAL
New tools to aid decision-making.
 
DISPLAYCE:
> Has an inventory of 35K digital display panels
> Provides access to more than 12 different types of screen
> Offers ultra-precise targeting to optimise panel purchases
> Implements campaigns within 48 hours
> Activates unique data for all screens
 

Test the new platform

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DISPLAYCE and DynamicScreen are opening their DOOHLab at the viva technology show (Paris)!

On the occasion of the Viva Technology Show, DISPLAYCE, the leading DSP dedicated to DOOH (Digital-Out-Of-Home) and DynamicScreen (digital signage solution) open their DOOHLab, a demonstrator to better understand the uses of digital display programmatic.

 
The DOOHLab allows to recreate the value chain of the digital signage, from the purchase to the diffusion of contents on digital screens.

Two types of content, using recovered data in real time, are broadcasted on digital screens:

  • Informative content
    – The real time schedules of the subways around the show
    – The live broadcast of tweets posted with the # of the show
    – A survey “Why live in Nouvelle Aquitaine?” with the possibility to vote live
  • Advertising content promoting the drive-to-store by geolocation
    – A selection, real estate listings of Seloger.com around the show
    – Supermakets’ promotions the closest to the show with Shopmium

The DOOHLab, which is inaugurated at Viva Technology, is destinated to be used again in future exhibitions , particularly in Europe as part of the DISPLAYCE deployment in Europe.

See you on booth E30 of the Nouvelle Aquitaine Region!
Among the hundred or so applications received, the Nouvelle Aquitaine Region has selected 15 start-ups, including Displayce and DynamicScreen, to promote the ecosystem and support offered to companies in the region.

To attend the DOOHLab demonstrations or meet our team: contact@displayce.com

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58th FEPE Congress in Stockholm. Let’s meet us!

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The 58th FEPE Congress « A Time of Revolution – Earning the Right to Win » will be held in Stockolm Wednesday June 7th and Friday June 9th 2017 at the Radisson Blu Waterfront hotel.

 

2 days of presentations and panels, with high calibre speakers from across the world, all of whom will be bringing their unique viewpoints on the Out of Home industry.

FEPE International Executive Director John Ellery says: “We believe this is the strongest line-up of speakers we have assembled at Congress, consisting of senior people from all sides of the industry who will be able to give delegates enormously valuable insights into the issues facing the global Out of Home industry and show clearly how we can move forward successfully together.”

 

To find out more regarding the event: https://fepe.com/

Let’s meet us! To take an appointment with Laure Malergue, CEO (DISPLAYCE): laure.malergue@displayce.com

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