In the absence of having made good resolutions concerning our addiction to coffee and puns, we intend to attack this new year with ever more new features on the platform and innovative campaigns as much as successful.
See you soon! ;-)
The Displayce team
The 3 quarters of 2017 show a drop-in ad revenues for traditional medias: Radio: – 4,2%, TV: -0,3%, National dailies: -9,4%, Magazine: -11,1%.
Only 3 media are standing out having a substantial growth: Cinema +11,7%, Leaflets without addresses +2,8% and… Digital display with + 15,5%! This trend observed since several quarters allows this media to reach 85 million euros in advertising in the period January – September 2017. To this growth, we must add the increase in the number of advertisers (+2% between January – September 2016 and the same given period in 2017).
This positive dynamic augur a great acceleration for digital display in 2018.
To see the whole study: CLICK HERE (FRENCH)
How does it work?
This new function is available by clicking on the “REPORT” tab and then “BY CAMPAIGN”. A filter system allows you to select different types of display screens, broadcasting context, line items, point of interest (hotspot) and point of sales to visualize in a single map its reporting in an detailed and visual way.
Want to try?
Log-in to your space!
Ratecard Stars Awards: Laure Malergue and Marie Gaestel Named DOOH Personalities of the Year 2024.20/11/2024 - 12 h 30 min
Displayce wins Best Use of Digital Out-Of-Home Technology at The Wires Awards 2024 with Dell campaign08/11/2024 - 11 h 48 min
Displayce continues its international expansion with the opening of an office in Italy and the hiring of Giorgio De Somma16/09/2024 - 8 h 00 min
