DOOH in Media planning for 2018

,

Last November, DISPLAYCE launched a major survey to collect data about DOOH’s French market situation. The study was conducted with 200 active users of the platform and permitted to collect several key data on both the actual use of DOOH in media planning and opportunities for 2018.

 

DOOH has and will be popular in 2018! It is expected that DOOH’s presence in media planning will grow by 54%. Traders surveyed claimed that DOOH represented 11% in actual media planning and that this number will grow up to 18% in 2018. Since many years we are observing a steady growth in this market and the trend seems unlikely to reverse.

 

DOOH attracts with its numerous advantageous features such as its capacity to increase brand-recognition (68%) or to generate traffic via drive to store mechanisms (64%). DOOH is also appreciated because it gives the ability to stand out from competitors using an innovative media (40%).

 

#WeLoveDOOH

 

Source: Survey on “The DOOH market in France” – DISPLAYCE 2017

/by

[New functionality] Templates

, ,

DISPLAYCE now offers an innovative functionality: templates, a wide range of pre-defined targeting that allow to set up a campaign within a few clicks.

 

Templates are available directly after creating a new campaign in the “BY CAMPAIGN” tab or by adding a new line item to an already existing one. When the template is loaded, the selected targeting will automatically appear in your line item. You will be able to modify it to adapt perfectly to your advertiser’s specific demands.
 
[Case study] The ski template
 
This template allows you to target mountain lovers during their holidays in ski resorts.
1. Geo-localization: all French ski regions (the Alps, Pyrenees, Auvergne etc..)
2. Point of Interest: 30 km Radius around Ski stations

 

Try it now! Log in to your space.

/by

The DISPLAYCE team is growing and recruits!

,

This week, we welcome 3 new recruits and are still looking for new profiles to complete our team.

 

Welcome aboard!


Paul Simon, our new Product Manager, homonym of a famous singer.
Renaud, Senior Full Stack Developer, our second homonym in the French song category
Simon, Junior Marketing Product Manager or known as “the man with the golden and silky hair” (proof in picture here)

 

We always recruit!

Do you like the world of technology?
Do you like challenges?
You want to join a team that aims to evolve quickly?

We recruit a Business Developer France on CDI in Paris (offer in French), a Senior Full Stack Developer on CDI in Bordeaux (offer in French), a Junior Full Stack Developer on CDI in Bordeaux (offer in French) and a Junior Full Stack Developer on internship in Bordeaux (offer in French).

Want to try?

 

DOOH not hesitate ;)

Check available offers here  (French) and send your application (CV and cover letter) to job@displayce.com

 

 

/by