DOOH inside ski resort!

DISPLAYCE adds a new network to its platform: dynamic display totems located in luxury ski resorts.

 

Enjoy this season to take the opportunity of targeting mountain lovers inside their holiday accommodation with your adds. As the screens are located inside luxury resorts you will be touching an audience that mostly belong to the upper socio-professional category.

With the ski template it was already possible to target holidaymakers around the resorts with this new network though, DISPLAYCE’s solution reinforces the possibility of creating a customized ski campaign!
 

écran

 

Example of device:

Setting up a campaign targeting mountain lovers CSP + during the season from 24/02 to 10/03

 Diffusion:

– 36 hotels

– 151 200 potential Plays

– 216 216 potential impressions

 

Test directly in your space.

/by

[Business Case] Pure Player

With 72 billion euros and growth of 15% *, sales on the internet give prominence. The ease of access to the product, the means of comparison ultra fast or the gain of time convince each year always more French.

 

However, physical stores remain a safe bet in the purchasing process, according to a Cetelem/Harris Interactive survey conducted in January 2018 with a panel of more than 1,000 consumers.

Useful, reassuring and entertaining place, the physical store continues to seduce young and old. 62% of e-shoppers go at least once a week to a big store**.

E-commerce friends, we have 3 tips to distill you to reassure your audience, mark your physical presence even if you do not have a store and create commitment!

*Source: Fevad – The key figures 2017
**Web-to-store barometer – BVA for Mappy – 2017

Download the business case.

/by

[Infographic] The DOOH in France (1/3)

, ,

DISPLAYCE, first DSP dedicated to DOOH (Digital-Out-Of-Home), reveals the first part of its series of infographics in French on “The DOOH in France”. Based on a survey conducted among a panel of 200 active users of the platform*, as well as statistics disseminated by the IAB, Mad conseil or IPG Media Lab, this infographic aims to deliver some key figures on this media which growing.

 

DOOH, what is it?
The DOOH (Digital Out Of Home) is the advertising broadcast on digital posters outside the home. Integrated into the urban landscape, such as the street, gas stations, highways, shopping centers, hotels, fitness rooms, 40,000 digital posters accompany consumers in their daily journeys throughout the day.

 
The highest growth in 2017
According to an IREP study, the DOOH is the highest growth media in 2017. With 85 million of euro in advertising revenue for the period January/September 2017, the DOOH shows +15.5% growth, placing it at the head of historical media such as TV, radio, press, cinema…

 
An impacting media
For 85% of consumers surveyed, digital posters help to improve the brand image. Appreciated by consumers, it is also popular with advertisers attracted by its many strengths: the innovative video content that it can broadcast, the high rate of memorization observed, commitment to targets in full mobility.

 

Did you know?
DISPLAYCE has a large network of 35,000 digital posters, more than 85% of the French digital inventory!

 

*Statistical data from a survey conducted by DISPLAYCE from October 16 to November 15, 2017 among 200 active users of the platform. Survey conducted via an interactive form sent by email on “The DOOH market in France”.

 

To read the press release (French), click here.

 

/by