Maximizing consideration: contextual strategies for French bee’s flights with pDOOH

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Explore Frenchbee’ success story. Ad4screen and Displayce deployed a powerful prDOOH campaign to increase awareness of Frenchbee’s flight offers to travelers & families.

About Frenchbee

French bee, born in 2016 from the desire of the Dubreuil Group to respond to the evolution of air transport, offers flights with exceptional onboard services. The French bee teams strive to create a personalized experience for their passengers, offering them the freedom to choose services that suit them at the best price.

About Ad4screen

For over 10 years, Ad4screen has been helping its clients reconcile traffic & conversion by working on the development of their mobile & web acquisition, along with loyalty strategies and successful deployment. They offer 360° performance campaign management, targeting their clients and prospects. Currently, they operate in 40 markets with nearly 100 clients, promoting their websites, applications, and points of sale.

The Frenchbee’ campaign context

French bee embarked on a mission to promote their flights from the USA to Paris throughout both destinations during the entirety of 2023. Their objective was to increase awareness of their flight offers with tailored creatives aligned with distribution areas and directed towards a target group comprising:

  • Families 
  • Adventurous individuals 
  • Travelers, and those interested in neighboring countries.

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Using programmatic DOOH for maximum impact and repetition 

The campaign was conducted by Ad4screen and supported by Displayce’s DSP. It was broadcasted on JCDecaux Airport, Mediatransport, Basic fit, Captivate, Intersection, Uber, Swift mile, Volta charging, Liquid media group panels throughout VIOOH, Broadsign, MyAdbookers and Vistarmedia’ SSP.

Spanning nine screen categories: Outdoor, malls, train stations, subways, gyms, taxis, offices, grocery stores, and airports, Frenchbee was showcased on 8,370 screens, resulting in 10,259,000 impressions in both the USA and Paris.

Moreover, they implemented precise geotargeting, exclusively broadcasting in arrival and departure cities, namely New York, Miami, Los Angeles, San Francisco, and Paris. This strategy was complemented by a custom diffusion schedule tailored to the venue type and city. For instance, in Paris airports, the campaign aired from 8 am to 9 pm.

DOOH screens in airport

The Frenchbee results

Frenchbee’s DOOH campaign reached an impressive 17 000 143 impressions. To truly grasp the effectiveness of this campaign, Displayce conducted a Brandlift study by utilizing two mobile programmatic surveys dispatched via Happydemics. These surveys were designed to compare the effectiveness of different creatives displayed in the vicinity of the panels. According to Happydemics data, the campaign resulted in a significant increase of 57 points in special intent and a notable 37-point enhancement in consideration.These results are genuinely impressive, placing this campaign in the top 5% of the best performing DOOH campaigns compared to Happydemics’ benchmark.

The precise selection of screens, combined with simultaneous diffusion, brought accuracy and relevance to the campaign, fulfilling its goal of raising awareness and consideration for their flights.

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How to use pDOOH to promote Game stores as the top choice for Christmas gifts

Explore Game’ success story. Tidart and Displayce deployed a powerful DOOH campaign to promote Game stores as the top choice for Christmas gifts in Spain. 

About Game

Game is the result of numerous mergers and acquisitions during the 1990s. Today, there are over two hundred Game stores in Spain located in strategic areas. They have diversified their activities and are now experts in technology retail, particularly in new purchases, recycling, and reconditioning in various categories. They also offer electronic repair services.

About Tidart

For 8 years, Tidart has been delivering performance and results to its clients by applying innovative methods to its marketing strategies. In 2018, they joined the Kimia Group, forming an international team of over 120 specialists in technology, digital marketing, data analysis, and online traffic. To this day, they are in constant pursuit of improvement to consistently reach new milestones for their clients.

The campaign context

Game embarked on a mission to promote their store as the first destination to buy Christmas gifts throughout Spain in a brief timeframe from December 21 to January 5, 2024. Their objective was to maximize outreach and sales during this period, with a rotation of four creatives each featuring a distinct theme and by concentrating on two audiences:

  • Families and individuals celebrating Christmas
  • Gamers of all kinds, hardcore, casual, and professional, without any age limit

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Using programmatic DOOH for maximum impact in limited time

The campaign was conducted by Tidart and supported by Displayce’s DSP. It was broadcasted on JCDecaux and Clear Channel Spain panels throughout VIOOH and Broadsign, with two distinct screen categories: urban panels and malls. Through these settings, Game was displayed on 165 locations, including 236 screens, which generated 76,102 plays. They also activated mobile retargeting conducted by Locala in combination with a custom buying strategy, employing a boosted CPM and capping optimization depending on demand.

Additionally, they used precise geotargeting focused on the busiest points of interest in Madrid and Barcelona, along with an equal and strategic redistribution in other cities for national impact. They also enhanced the relevance of their venue type with specific emphasis on the most effective game stores.

The results


Game’s DOOH and mobile campaign reached an impressive 1 535 548 impressions. To truly grasp the effectiveness of this campaign, Displayce conducted two mobile programmatic surveys sent via Happydemics, comparing creatives on the display area around the panels. Data from the mobile campaign was also collected through Locala. According to Happydemics data, the campaign resulted in a significant increase of 37 points in special intent and a notable 23-point enhancement in consideration. For the mobile part, we noted an impressive click rate of 33%, resulting in 5648 clicks in retargeting.

The precise selection of screens, combined with audience data, brought accuracy and relevance to the campaign, fulfilling its goal of consideration and driving in-store traffic for their stores.

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Driving recognition and intent for a French watch brand with pDOOH: Pierre Lannier’s success story

Explore Pierre Lannier’s success story. Periscom and Displayce deployed a powerful pDOOH campaign to promote Pierre Lannier’s authentic and high-quality watches in France. The campaign was enhanced by precise geotargeting, allowing it to reach its full potential.

About Pierre Lannier

Pierre Lannier was created in France in 1977 and has not changed its mission since – to be the accomplice of their clients’ most beautiful emotions. They take pride in supporting their clients in every moment of their lives, reminding them that every second counts. Pierre Lannier also has a strong commitment to preserving French watchmaking craftsmanship, the passion of their watchmakers, and the French chic with unique pieces hand-assembled in their workshop in Alsace. In this regard, they have created several collections, each with its own unique spirit.

About Periscom

The media agency Periscom came to life in 2012 in Strasbourg, specializing in online and offline services. Periscom has managed to stand out in its competitive market. They distinguish themselves notably through their flexibility, responsiveness, transparency, and fluidity. Periscom is also the media agency of proximity and engagement with their clients, advertising agencies, and media, as well as with their partners. They always strive to have the most optimized offers tailored to the needs of their interlocutors.

The campaign context

Pierre Lannier embarked on a mission to increase their brand notoriety as a leader in French watchmaking, throughout France for 3 weeks from November 27 to December 19, 2023. Their objective was to to reach a maximum audience during this period, concentrating on a strategic targeting with geographic radius around the largest French cities to reach the most concentrated places for maximum impact.

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Using programmatic DOOH for maximum reach

The campaign was conducted by Periscom and supported by Displayce’s DSP. It was broadcast on JCDecaux, Media Transport, and Clear Channel panels throughout the VIOOH SSP.

Four distinct screen categories were activated: urban panels, malls, train stations, and subways. Through these settings, Pierre Lannier was displayed on 916 locations and 1,659 screens. They chose to add a radius to their geographical targeting for a more relevant and efficient impact. All the radius were set to 5 km around the center, except for Paris, where it was set to 10 km, allowing them to reach the most frequented areas. Additionally, they were on an all-time buying strategy to reach the most diverse audience.

DOOH screen in the case of the pDOOH campaign of Pierre Lannier and near a tramway

The results

The Pierre Lannier DOOH campaign achieved 2 386 273 impression. To truly grasp the effectiveness of this campaign, Displayce conducted two mobile programmatic surveys sent via Happydemics that gathered 300 respondents. According to Happydemics data, the campaign resulted in a significant increase of 19 points in brand recognition within the watch market and a notable 43 point enhancement in special intent. It means that the exposed people are more willing to take actions regarding the brand. These results are genuinely impressive, placing this campaign in the top 5% of the most effective DOOH campaigns compared to Happydemics‘ benchmark.

The precise selection of screens, combined with relevant geographic targeting, brought accuracy and impact to the campaign, fulfilling its goal of establishing recognition for Pierre Lannier as an authentic and quality watchmaker.

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