hotelF1, the leading low-cost hotel chain in France and a brand in the AccorHotels Group, has launched its “CityTrip” Instagram campaign with physical advertising.

 
The 100% programmatic campaign envisioned by hotelF1 and Amnet involves targeted digital advertising (DOOH), as well as mobile broadcasting around the chain’s hotels and a measurement of the physical traffic to the hotels following the campaign.

“We are very pleased to mark this French first for the hotelF1 brand. Constantly in search of the most agile, innovative strategies to reach our current and future customers, this strategy won us over as it allows us to implement our CityTrip campaign in a new format that is both high-impact and targeted,” says Laura Degracia, hotelF1’s Digital Marketing Manager.

“Due to its concept and advertising preferences, hotelF1 was the perfect first advertiser for this programmatic DOOH test. This collaboration is even more savvy and exciting given that the envisioned campaign involves both digital display and mobile activation, while also measuring the physical traffic generated following the campaign. We’re excited to share the preliminary results,” adds Marie Le Guevel, General Manager of Amnet.

“We would like to thank Amnet and hotelF1 for their trust in our technology for this campaign. We are sure that it will become a best-case on the advertising market,” Laure Malergue, the CEO and founder of DISPLAYCE, concludes.