Case study – Fondation contre le cancer in Belgium
Real-time buying only on DOOH panels over weighted by the target
as soon as the UV index was above 3
Objectives –
Gain awareness through an ultra-targeted device
Location –
Belgium, targeting major cities
Partners –
Robert & Marien; JCDecaux, Clear Channel; VIOOH, Broadsign
The Foundation against Cancer plays an important role in three domains : scientific progress, support for patients and their families, and screening and prevention.
In this campaign, the Foundation against Cancer and Robert&Marien programmatically purchased DOOH screens from JCDecaux and Clear Channel Belgium. Targeting on the Displayce DSP allowed the selection, in pre-bid, of a UV index trigger (index of 3 or above)
Screens were bought only when UV index was reached in real time. This campaign was specifically viewable between 12 p.m. and 4 p.m, when sun rays were the strongest.
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