Blog
for dooh lovers
#programmatic #dooh #digital #data
Latest News
- Ratecard Stars Awards: Laure Malergue and Marie Gaestel Named DOOH Personalities of the Year 2024.20/11/2024 - 12 h 30 min
- Displayce wins Best Use of Digital Out-Of-Home Technology at The Wires Awards 2024 with Dell campaign08/11/2024 - 11 h 48 min
- Displayce continues its international expansion with the opening of an office in Italy and the hiring of Giorgio De Somma16/09/2024 - 8 h 00 min
Vistar Media and DISPLAYCE announce a strategic partnership to develop the Open Exchange DOOH in France.
Digital, DOOH, Programmatic, RTBThe American company Vistar Media, a global provider of technologies dedicated to programmatic DOOH, has joined forces with DISPLAYCE, the French Demand-Side Platform (DSP) specialising in Digital-Out-Of-Home, to launch the first RTB Open-Exchange dedicated to OOH on the French market. Thanks to this new collaboration with Vistar Media’s Supply-Side Platform (SSP), DISPLAYCE is evolving its […]
DOOH campaigns in RTB: Displayce unveils its 1 year international experience!
Digital, DOOH, Programmatic, RTBAfter one year of managing advertising campaigns on digital panels in Real-Time-Bidding internationally, the teams of DISPLAYCE, the 1st French Demand-Side Platform specialised in DOOH, have been able to analyse the specificities of this buying method on this still new media. The platform was one of the first European players to enter this field, convinced […]
Displayce accelerates the Digital-Out-Of-Home program in DOOH to give brands more flexibility.
Digital, DOOH, ProgrammaticAfter 2 years of R&D, the DOOH Demand-Side Branding Expert Platform unveils 5 technological breakthroughs to meet the reactivity, competitiveness and efficiency needs of brands that are increasingly turning to this high-impact media. “Dans une période post-confinement où les Français cherchent à renouer du contact social, les marques ne peuvent se contenter de communiquer uniquement […]
DMEXCO: we’ll be there!
Digital, EventsMeeting place for key players in digital business, marketing and innovation, DMEXCO will happen September 12-13, 2018 in Cologne, Germany. Each year, DMEXCO brings together more than 50,000 visitors, 1,100 exhibitors, and 500 speakers from around the world. DISPLAYCE will be present on Hall 6.1 N#E20. For the occasion, the team will present its […]
BFM Academy: DISPLAYCE takes its place to the podium!
Digital, EventsFirst competition of creators of companies on TV and radio, the BFM Academy has been launched its 13th season this year. They were 500 to apply for, 64 of them passed the castings in 5 big cities of France, 12 were in top selection and only 4 were in Final including us! DISPLAYCE comes […]
DISPLAYCE optimises the buying, impact and quality of your DOOH campaigns!
Digital, DOOH, NewFollowing several years of R&D, DISPLAYCE allows DOOH campaign obstacles to be overcome by injecting some AI into its programmatic platform! Access France’s widest inventory in just one click and profit from advanced technology to optimise the performance of your most complex campaigns and reap the benefit of a network of premium screens. BUY […]