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Displayce and JCDecaux launch exclusively ‘Airport Live Triggering’: a solution for multi-airport real-time passenger targeting

Displayce unveils “Airport Live Triggering” in partnership with JCDecaux, the world’s number one in outdoor advertising. This new feature, exclusive to the Displayce DSP, enables self-service, real-time activation of DOOH campaigns across multiple airports within the JCDecaux inventory simultaneously, leveraging data such as flight boarding and landing gates. Displayce integrates live flight data for enhanced […]

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Luxury hotels and programmatic DOOH: Sofitel’s brand awareness strategy

Explore Sofitel’ success story. Dentsu and Displayce deployed a powerful programmatic DOOH campaign to increase brand awareness for the Sofitel hotels in the USA.  About the clients  Sofitel Pioneering French luxury hostels, Sofitel was founded in 1964 with the opening of its first hotel in Strasbourg. Sofitel blends French spirit with local culture through sophisticated […]

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Displayce continues its international expansion with the opening of an office in Italy and the hiring of Giorgio De Somma

Milan, September 16, 2024 – Following its offices in São Paulo and Brussels, Displayce, the leading European platform for programmatic buying in digital out-of-home (DOOH) communication, takes a new step in its international development with the inauguration of its first office in Milan. The appointment of Giorgio De Somma as Head of Sales Italy accompanies […]

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Generative AI and DOOH: Displayce becomes the first advertising platform to use generative AI to create personalised DOOH strategies

Displayce marks a new milestone by becoming the first specialised platform to integrate generative artificial intelligence for recommending personalised DOOH strategies. After a year of research and development, Displayce is launching CampaignAI, an intelligent assistant designed to transform how advertisers and agencies design their DOOH campaigns. As artificial intelligence tools experience exponential adoption, with global […]

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CASE STUDY : EUROP ASSISTANCE IN FRANCE

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Real-time purchase only when the “Woman 25+” target is four times more present than the French average in front of the screens. Objective Uplift in awareness through an ultra-targeted device Location France : 10 largest cities Partners Fabernovel ; JCDecaux ; Médiatransport ;  VIOOH Europ assistance is the world leader in travel insurance, present in over 200 […]

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Displayce expands outside Europe with the opening of an office in Brazil, São Paulo and the hiring of Kauê Magrini

São Paulo, 12 August 2024 – Displayce, Europe’s leading programmatic demand-side and data platform for digital out-of-home advertising, has taken another step forward in its international development by opening its first office outside Europe in São Paulo, Brazil. The company brings to the market its technological solutions and support to simplify the execution of digital […]

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