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HotelF1, of the AccorHotels Group, launches its first DOOH programmatics campaign in France with Amnet and DISPLAYCE

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hotelF1

hotelF1, the leading low-cost hotel chain in France and a brand in the AccorHotels Group, has launched its “CityTrip” Instagram campaign with physical advertising.   The 100% programmatic campaign envisioned by hotelF1 and Amnet involves targeted digital advertising (DOOH), as well as mobile broadcasting around the chain’s hotels and a measurement of the physical traffic […]

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[Interview] Laure Malergue, CEO of DISPLAYCE

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Interview Laure MALERGUE

Laure Malergue is the founder of DISPLAYCE. The company is an DSP with a fleet of 26,000 digital screens in France, within five indoor and outdoor display networks, for programmatic sales. Its solution has been operational since early 2016. What does programmatics have to offer for exterior digital display advertising? Firstly, programmatics makes it possible […]

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DISPLAYCE and Amnet offer DOOH in programmatic mode

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Amnet

The Amnet Trading Desk has decided to pre-test the Data targeting proposed by Adsquare via the connection of hundreds of segments to the DOOH programmatic buying platform, DISPLAYCE. The platform, which has an inventory of 26,000 screens in France in five unspecified display networks, enables the programmatic control of contextual, geolocalised campaigns.   Amnet may […]

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