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Bouygues Telecom

Performics, a Publicis Media media agency, in collaboration with DISPLAYCE, a Demand Side Platform (DSP) dedicated to the programmatic buying of digital advertising, has implemented a made-to-measure media solution and geolocation-based communications to support the launch of Bouygues Telecom’s new 4G Box offering.   With its 4G Box offering, Bouygues Telecom is targeting inhabitants of […]

Recruitment Displayce

Seven months after raising capital, DISPLAYCE, the leading programmatic platform dedicated to digital displays (DOOH), is moving full steam ahead. With a large inventory comprising more than half of all digital display panels in France and 85% of French trading desks (Amnet, Publicis, etc.) using the platform, the recent start-up is striving to establish its […]

DPPA

The Digital Place Based Advertising Association (DPAA) announced today that it has added another company to its global membership roster with the addition of DISPLAYCE. Based in France, DISPLAYCE offers advertisers a DSP (Demand Side Platform) for creating and running targeted on localization and audience digital out-of-home (DOOH) campaigns.   “The importance of programmatic to […]

London Digital Signage Week

New edition of the London Digital Signage Week organized by Daily DOOH from 8th to 12th May 2017!   London Digital Signage Week is a full week event in London for anyone in digital signage, interested in retail, employee communications, smart cities and digital out of home. This year, our team will participate to “Programmatic Buying and Marketplace […]

Adsquare

Displayce, the first programmatic platform for digital posters (DOOH), is forging a strategic partnership with adsquare, the leader in mobile audience data. This agreement will allow, for the first time ever in Europe, any single audience segment to be activated for both mobile display and DOOH campaigns.   Optimise the impact of a campaign on […]

DISPLAYCE, a programmatics specialist dedicated to DOOH, has raised 850,000 euros to accelerate its technological development. The start-up plans to recruit new collaborators.   Today, only 8% of France’s advertising revenue for advertising displays is generated by digital, compared with 31% in Great Britain and 40.8% in the United States. DISPLAYCE wishes to address this […]