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IMP MULTIPLY

DISPLAYCE, the leading DSP (Demand Side Platform) dedicated to DOOH digital display, has incorporated in its platform IMP MULTIPLY, a standard developed by DPAA, the leading global organization for everything digital out of home. The platform will make it easier to calculate the audience reached by a campaign appearing on digital screens. This standard allows […]

85% inventaire

DISPLAYCE, the leading DSP dedicated to digital displays, is enhancing its inventory in key locations through partnerships with new publishers. 32% of French superstores and new contexts (hotels and campsites) are now available on the platform, making DISPLAYCE the largest DOOH inventory in France. 85% of French digital display panels are now available on DISPLAYCE. With an inventory of […]

Dmexco

DMEXCO, Europe’s largest trade fair dedicated to digital marketing, takes place on 13th and 14th of September in Cologne, Germany.   No fewer than 50,000 people are expected to attend this key event. This year, DISPLAYCE will have a stand in the Pavillon France – Hall 6 / C017 – D078 (located in the Ratecard lounge area). This […]

New functionalities

The DISPLAYCE DSP is optimizing your campaign performance by introducing new decision-making tools on its platform. These functionalities make it possible, among other things, to automatically adjust the buying strategy according to the budget and optimise the inventory selections.   SAVING TIME Validate campaigns in just a few clicks.   OPTIMIZING TARGETING Adjust the buying […]

Viva Technology

On the occasion of the Viva Technology Show, DISPLAYCE, the leading DSP dedicated to DOOH (Digital-Out-Of-Home) and DynamicScreen (digital signage solution) open their DOOHLab, a demonstrator to better understand the uses of digital display programmatic.   The DOOHLab allows to recreate the value chain of the digital signage, from the purchase to the diffusion of […]

FEPE

The 58th FEPE Congress « A Time of Revolution – Earning the Right to Win » will be held in Stockolm Wednesday June 7th and Friday June 9th 2017 at the Radisson Blu Waterfront hotel.   2 days of presentations and panels, with high calibre speakers from across the world, all of whom will be bringing their […]