Entries by displayce

Generative AI and DOOH: Displayce becomes the first advertising platform to use generative AI to create personalised DOOH strategies

Displayce marks a new milestone by becoming the first specialised platform to integrate generative artificial intelligence for recommending personalised DOOH strategies. After a year of research and development, Displayce is launching CampaignAI, an intelligent assistant designed to transform how advertisers and agencies design their DOOH campaigns. As artificial intelligence tools experience exponential adoption, with global […]

09/09/2024 by
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CASE STUDY : EUROP ASSISTANCE IN FRANCE

Real-time purchase only when the “Woman 25+” target is four times more present than the French average in front of the screens. Objective Uplift in awareness through an ultra-targeted device Location France : 10 largest cities Partners Fabernovel ; JCDecaux ; Médiatransport ;  VIOOH Europ assistance is the world leader in travel insurance, present in over 200 […]

29/08/2024 by

Displayce expands outside Europe with the opening of an office in Brazil, São Paulo and the hiring of Kauê Magrini

São Paulo, 12 August 2024 – Displayce, Europe’s leading programmatic demand-side and data platform for digital out-of-home advertising, has taken another step forward in its international development by opening its first office outside Europe in São Paulo, Brazil. The company brings to the market its technological solutions and support to simplify the execution of digital […]

12/08/2024 by