Explore Sofitel’ success story. Dentsu and Displayce deployed a powerful programmatic DOOH campaign to increase brand awareness for the Sofitel hotels in the USA. About the clients Sofitel Pioneering French luxury hostels, Sofitel was founded in 1964 with the opening of its first hotel in Strasbourg. Sofitel blends French spirit with local culture through sophisticated […]
Milan, September 16, 2024 – Following its offices in São Paulo and Brussels, Displayce, the leading European platform for programmatic buying in digital out-of-home (DOOH) communication, takes a new step in its international development with the inauguration of its first office in Milan. The appointment of Giorgio De Somma as Head of Sales Italy accompanies […]
Displayce marks a new milestone by becoming the first specialised platform to integrate generative artificial intelligence for recommending personalised DOOH strategies. After a year of research and development, Displayce is launching CampaignAI, an intelligent assistant designed to transform how advertisers and agencies design their DOOH campaigns. As artificial intelligence tools experience exponential adoption, with global […]
Displayce strengthens its presence in the DACH market with a new office in Berlin and the appointment of Stefan Benno Müller27/01/2025 - 13 h 00 min
Displayce recruits Melissa Desfontaines to accelerate the adoption of programmatic DOOH in high-growth markets15/01/2025 - 12 h 05 min
Ratecard Stars Awards: Laure Malergue and Marie Gaestel Named DOOH Personalities of the Year 2024.20/11/2024 - 12 h 30 min
