Entries by displayce

Displayce continues its international expansion with the opening of an office in Italy and the hiring of Giorgio De Somma

Milan, September 16, 2024 – Following its offices in São Paulo and Brussels, Displayce, the leading European platform for programmatic buying in digital out-of-home (DOOH) communication, takes a new step in its international development with the inauguration of its first office in Milan. The appointment of Giorgio De Somma as Head of Sales Italy accompanies […]

Generative AI and DOOH: Displayce becomes the first advertising platform to use generative AI to create personalised DOOH strategies

Displayce marks a new milestone by becoming the first specialised platform to integrate generative artificial intelligence for recommending personalised DOOH strategies. After a year of research and development, Displayce is launching CampaignAI, an intelligent assistant designed to transform how advertisers and agencies design their DOOH campaigns. As artificial intelligence tools experience exponential adoption, with global […]

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CASE STUDY : EUROP ASSISTANCE IN FRANCE

Real-time purchase only when the “Woman 25+” target is four times more present than the French average in front of the screens. Objective Uplift in awareness through an ultra-targeted device Location France : 10 largest cities Partners Fabernovel ; JCDecaux ; Médiatransport ;  VIOOH Europ assistance is the world leader in travel insurance, present in over 200 […]