Entries by displayce

Displayce and JCDecaux launch exclusively ‘Airport Live Triggering’: a solution for multi-airport real-time passenger targeting

Displayce unveils “Airport Live Triggering” in partnership with JCDecaux, the world’s number one in outdoor advertising. This new feature, exclusive to the Displayce DSP, enables self-service, real-time activation of DOOH campaigns across multiple airports within the JCDecaux inventory simultaneously, leveraging data such as flight boarding and landing gates. Displayce integrates live flight data for enhanced […]

03/10/2024 by

Luxury hotels and programmatic DOOH: Sofitel’s brand awareness strategy

Explore Sofitel’ success story. Dentsu and Displayce deployed a powerful programmatic DOOH campaign to increase brand awareness for the Sofitel hotels in the USA.  About the clients  Sofitel Pioneering French luxury hostels, Sofitel was founded in 1964 with the opening of its first hotel in Strasbourg. Sofitel blends French spirit with local culture through sophisticated […]

01/10/2024 by

Displayce continues its international expansion with the opening of an office in Italy and the hiring of Giorgio De Somma

Milan, September 16, 2024 – Following its offices in São Paulo and Brussels, Displayce, the leading European platform for programmatic buying in digital out-of-home (DOOH) communication, takes a new step in its international development with the inauguration of its first office in Milan. The appointment of Giorgio De Somma as Head of Sales Italy accompanies […]

16/09/2024 by