[Interview] Laure Malergue, CEO of DISPLAYCE
Laure Malergue is the founder of DISPLAYCE. The company is an DSP with a fleet of 26,000 digital screens in France, within five indoor and outdoor display networks, for programmatic sales. Its solution has been operational since early 2016. What does programmatics have to offer for exterior digital display advertising? Firstly, programmatics makes it possible […]