Performics and DISPLAYCE envision geolocalized communications for Bouygues Telecom
Performics, a Publicis Media media agency, in collaboration with DISPLAYCE, a Demand Side Platform (DSP) dedicated to the programmatic buying of digital advertising, has implemented a made-to-measure media solution and geolocation-based communications to support the launch of Bouygues Telecom’s new 4G Box offering. With its 4G Box offering, Bouygues Telecom is targeting inhabitants of […]