Entries by displayce

[Business Case] Pure Player

With 72 billion euros and growth of 15% *, sales on the internet give prominence. The ease of access to the product, the means of comparison ultra fast or the gain of time convince each year always more French.   However, physical stores remain a safe bet in the purchasing process, according to a Cetelem/Harris […]

16/02/2018 by
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[Infographic] The DOOH in France (1/3)

DISPLAYCE, first DSP dedicated to DOOH (Digital-Out-Of-Home), reveals the first part of its series of infographics in French on “The DOOH in France”. Based on a survey conducted among a panel of 200 active users of the platform*, as well as statistics disseminated by the IAB, Mad conseil or IPG Media Lab, this infographic aims […]

23/01/2018 by
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DOOH in Media planning for 2018

Last November, DISPLAYCE launched a major survey to collect data about DOOH’s French market situation. The study was conducted with 200 active users of the platform and permitted to collect several key data on both the actual use of DOOH in media planning and opportunities for 2018.   DOOH has and will be popular in […]

11/01/2018 by