DISPLAYCE, the French DSP specialising in DOOH (Digital-Out-Of-Home), publishes an infographic on the evolution of DOOH buying in France. It follows a survey of multi-media agencies, independent trading desks and agency trading desks conducted between 15 March and 19 April 2021. The study reveals that 79% of DOOH buyers will be using RTB programmatic by […]
Gamned! called upon Displayce’s expertise, the Demand-Side-Platform (DSP) specialised in DOOH (Digital-Out-Of-Home), to activate a major branding campaign in German-speaking Switzerland for the e-merchant QoQa. Deployed on an ultra Premium inventory of digital panels located in the streets and railway stations of several major cities, the campaign generated more than 5.3 million impressions and resulted […]
It is not easy for a media whose specificity is “out of home” to maintain attractiveness in full confinement. How to enhance the value of a digital panel located in a closed or deserted area? This is the challenge faced by Displayce, a technological platform specialising in advertising on digital panels. A challenge that has […]
Ratecard Stars Awards: Laure Malergue and Marie Gaestel Named DOOH Personalities of the Year 2024.20/11/2024 - 12 h 30 min
Displayce wins Best Use of Digital Out-Of-Home Technology at The Wires Awards 2024 with Dell campaign08/11/2024 - 11 h 48 min
Displayce continues its international expansion with the opening of an office in Italy and the hiring of Giorgio De Somma16/09/2024 - 8 h 00 min
