Entries by displayce

Havas Programmatic Hub & Havas Media France choose Displayce to run the first DOOH programmatic campaign for Meetic on the JCDecaux network!

Havas Programmatic Hub & Havas Media France choose Displayce to run the first DOOH programmatic campaign for Meetic on the JCDecaux network! Havas Media France and its Trading Desk Havas Programmatic Hub (HPH) have entrusted the Demand-Side-Platform DISPLAYCE with the management of Meetic’s very first DOOH programmatic campaign. From 22 July to 7 August, the […]

15/11/2021 by
, , ,

[Iinfographic] The evolution of DOOH buying in France

DISPLAYCE, the French DSP specialising in DOOH (Digital-Out-Of-Home), publishes an infographic on the evolution of DOOH buying in France. It follows a survey of multi-media agencies, independent trading desks and agency trading desks conducted between 15 March and 19 April 2021. The study reveals that 79% of DOOH buyers will be using RTB programmatic by […]

03/06/2021 by
, , ,

Gamned! Switzerland relies on Displayce to pilot and measure the first large-scale DOOH campaign in non-guaranteed programmatic for QoQa.

Gamned! called upon Displayce’s expertise, the Demand-Side-Platform (DSP) specialised in DOOH (Digital-Out-Of-Home), to activate a major branding campaign in German-speaking Switzerland for the e-merchant QoQa. Deployed on an ultra Premium inventory of digital panels located in the streets and railway stations of several major cities, the campaign generated more than 5.3 million impressions and resulted […]

21/01/2021 by