DISPLAYCE, France’s leading technology platform for the real-time purchase of advertising space on digital signage screens, recorded a remarkable performance in 2021, doubling its sales compared with 2020 to several million euros. This growth is all the more significant given that the year was marked by a four-month interruption in activity due to successive confinements and curfews.
RTB pioneer and extended international network
Despite these challenges, DISPLAYCE stood out for its cutting-edge expertise in managing Real Time Bidding (RTB) campaigns, with an international network of 500,000 digital panels and real-time data. These strengths have enabled us to give a dynamic boost to our business.
Growth in programmatic DOOH in France
According to an IAB Europe report, DOOH advertising investment is set to double by 2024, a trend largely attributed to the adoption of programmatic advertising in this sector. In France, this trend has been accelerated by initiatives such as JCDecaux’s VIOOH platform, launched last July. DISPLAYCE played a key role by being the first national player to buy JCDecaux’s digital inventory using RTB programmatic buying.
Commitment to automated buying and strategic partnerships
Since its creation, DISPLAYCE has been committed to automated buying, convinced of the advantages in terms of transparency, flexibility and cost effectiveness. The company has developed an ecosystem of European partners integrated into its platform, activating a unique combination of data and services for targeting and measuring DOOH campaigns.
International expansion and future prospects
From October onwards, DISPLAYCE stepped up its international activities, being present with premium inventory in 40 countries, including Europe, the United States, Africa, Australia and the Middle East. Currently, around 250 agencies use the platform to access these digital panels. In the space of just one year, DISPLAYCE has increased its international inventory fivefold, thanks to strategic partnerships with Viooh, Broadsign and recently the American platform Vistar Media.
Recruiting and developing talent
To support this growth, DISPLAYCE plans to recruit around ten additional staff over the coming year, taking the team to 30 experts. The profiles sought include technical, data and sales specialists for the Bordeaux and Paris offices, as well as multilingual talent to effectively cover European markets such as Spain, Italy and Germany.
This strategic expansion and recruitment initiative reinforces DISPLAYCE’s position as a leader in programmatic DOOH, responding to the growing needs of advertisers for outdoor digital advertising.