This year’s, Dmexco will be showcasing the vast potential of digital technologies in marketing and communication. For this occasion, we are returning with the DOOH café, to meet and connect with the DOOH community.
Displayce at Dmexco
Join us at the DOOH Café, Hall 8 Booth C058.
We will be co-hosting the DOOH café with Broadsign, a coffee terrace made to connect with the programmatic DOOH community. Join us to meet the Displayce team, grab a coffee or enjoy our now famous French wine tasting party on September 18th from 5pm to 7pm.
Displayce DOOH conference
Laure Malergue, CEO and co-founder at Displayce, will give a talk on September, 18th at 10am on the Media Stage about: Maximizing brand consideration and media performance: the strategic impact of DOOH in a modern media mix.
Discover how DOOH enhances brand consideration and boosts the performance of other media channels, supported by compelling case studies and research data. She started with an overview of the modern media mix, covering its key components. Learn the importance of a balanced media strategy and how DOOH complements other channels through successful integrations. She delved into the significant impact of DOOH on brand consideration, presenting research, statistics, and behavioral insights. Data and real-life examples from Displayce will highlight programmatic DOOH’s advantages, such as high visibility, contextual relevance, targeting capabilities, and real-time content adaptability. Look to the future, discussing how AI can help craft smarter, data-driven and more effective campaigns.
