Displayce, a pioneer in technological solutions for buying advertising space specialised in DOOH, unveils a new brand identity. With our ambition to become the leading global technology suite for Out-of-Home (OOH), we support advertisers, agencies, and media owners in addressing their visibility and attention challenges. This new identity reflects our commitment to innovation, a brand-centric approach, and premium customer support on a global scale. With a physical presence in nine cities worldwide – Bordeaux, Paris, London, Madrid, Milan, Brussels, Berlin, São Paulo, and Dubai – Displayce provides brands and media owners with next-generation advertising solutions that combine artificial intelligence, advanced targeting, and access to a premium inventory of digital street furniture.
A next-generation technology suite for Out-of-Home
DOOH is the fastest-growing media. Its visual impact, ability to generate attention in high-traffic environments, and non-intrusive format make it a powerful lever for brands. Integrated into public spaces, it enables contextualized and relevant message delivery, creating a true connection with audiences. By seamlessly integrating into the digital media mix and positively influencing other channels, it amplifies the overall effectiveness of advertising campaigns. In this context, We offer a specialist technology suite for outdoor communication, providing advertisers and publishers with data and media buying solutions tailored to their visibility challenges.
Displayce allows brands to stand out in a competitive advertising environment with memorable Out-of-Home campaigns designed to capture attention at strategic moments and high-traffic locations. We give advertisers instant access to the world’s largest digital screen inventory, totaling 1.2 million screens across 500 media owners, enabling them to create contextualised and impactful campaigns powered by artificial intelligence and data. For media owners, Displayce offers a secure platform for modeling, enhancing, and activating first- and second-party data related to their OOH inventories. These data and media buying platforms facilitate the commercialisation of data-enhanced campaigns while improving the relevance of their offerings and boosting campaign performance for brands. Together, these two platforms form a comprehensive, robust, and reliable OOH suite for media owners.
A bold, future-focused visual brand identity
We adopt a new identity that reflects the evolution of our positioning and our desire to drive the transformation of the OOH media sector. At the heart of this change is a new logo featuring a “D” made up of geometric shapes that refer to digital screens. A key element of this redesign and the logo is the “Sparkle”, which symbolizes the nature of DOOH by instantly capturing attention and leaving a lasting impression. It represents exploration, technological innovation, and openness to new perspectives.
The color palette combines purple to represent ambition, inclusivity, and creativity, dark blue to inspire trust, and citrus green to embody dynamism and renewal.
The tagline “Spark Attention with Out-of-Home” emphasises Displayce’s mission: to create high-impact, memorable, and engaging advertising experiences that capture the attention of real-world audiences.At the same time, our website has been fully redesigned to offer intuitive and smooth navigation. It highlights the advertising solutions we offer and reflects our brand’s renewed identity, ensuring an optimized user experience.
To discover more about Displayce’s new graphic identity, a dedicated press kit is available here.