Following the opening of four new offices in 2024 across Europe and beyond, we continue our international expansion by establishing a presence in the heart of the DACH market with a new office in Berlin. This strategic move is bolstered by the appointment of Stefan B. Müller as Head of Sales DACH, tasked with driving Displayce’s growth in Germany, Austria, and Switzerland.
Already operating over 45,000 programmatic screens in the DACH region through 29 media owners—including WallDecaux, Framen, and Ströer—We are reinforcing our foothold and accelerating our growth with the opening of this Berlin office. This expansion comes at a time when the DACH market, particularly Germany, is leading the way in programmatic DOOH innovation. According to Statista, DOOH media in Germany generated €454 million in advertising revenue in 2023, with €226 million attributed to programmatic channels.
Stefan B. Müller appointed Head of Sales to drive Displayce’s growth in the DACH market
Stefan B. Müller is one of the leading experts in digital and programmatic advertising in the DACH region. He played a pivotal role in transforming Urban Media GmbH into a major online advertising player within the Holtzbrinck publishing group (2003–2008). From 2009 to 2012, he oversaw the monetization of VZ-Netzwerke’s social networks (schuelerVZ, studivz, meinVZ). After serving as VP Sales & Publisher Management at YOC in 2013, he joined Virtual Minds in 2014. As SVP Sales, he significantly contributed to the success of the DSP Active Agent.
In January 2025, Stefan B. Müller assumed his role as Head of Sales at Displayce. In this position, he works closely with agencies, advertisers, media owners, and technology partners to further integrate programmatic DOOH into campaign planning processes and position Displayce as the leading DSP for DOOH in the region.
