From 1 July, JCDecaux France’s Premium inventory will be available for RTB programmatic buying on the DISPLAYCE DSP
JCDecaux is accelerating the digital transformation of outdoor advertising
DOOH is an attractive medium that makes it possible to deliver the right message, at the right time, to the right audience. It has proven its effectiveness with an amplifying effect on sales, drive to store and drive to web.
With its new programmatic offering, JCDecaux France offers a new sales channel for the benefit of all advertisers, guaranteeing them transparency and protection in the contextualised distribution of their brands (brand safety).
A premium inventory
- 1300 screens
- 1 billions impressions per month
National coverage
Paris – Bordeaux – Lyon – Marseille – Nantes – Reims…
In the press
JCDecaux launches its programmatic DOOH offer in France with VIOOH.
Following a launch in 12 countries in 2018, JCDecaux is launching its programmatic offer with VIOOH in France. From July onwards, JCDecaux’s digital street furniture in urban and airport environments…