After 2 years of R&D, the DOOH Demand-Side Branding Expert Platform unveils 5 technological breakthroughs to meet the reactivity, competitiveness and efficiency needs of brands that are increasingly turning to this high-impact media.
5 key technologies to boost the impact and effectiveness of brands
Building on its five years of expertise in the field of digital out of home (DOOH), Displayce offers five technological breakthroughs that make DOOH a must-have for the autumn of 2020.
Worldwide RTB inventories.
We are proud to offer our clients substantial, premium and global real-time bidding (RTB) inventories. Displayce’s inventory includes 90 poster networks, including the world’s biggest outdoor advertising companies (JCDecaux, Clear Channel, Exterion Media, Primesight, Lamar, etc.), representing 95,000 screens in France, the United States, the United Kingdom, Spain and Germany. We have opened more than 200 private deals to enable instant purchases in our Private Marketplace.
Competitive video CPMs on DOOH.
With a CPM Impression of 7.23€, digital signage is more competitive than connected TV (18€) and even video (9.54€).
Live messages, “at scale”, without specific developments.
Displayce offers a triggering solution that allows the advertiser to buy space only during key moments. A meals-on-wheels company can communicate as soon as road traffic is saturated or a sponsor as soon as its team scores a goal… Via Dynamic content optimization (DCO, dynamic campaign optimisation), the advertiser can also modify part of the message live (for example, in retail to communicate on product availability and prices).
A measure of the branding impact.
The tools developed by Displayce also allow you to measure the impact of an outdoor campaign on your brand’s branding KPIs. The Brand Lift Survey is a new-generation post-test, which can be activated at CPM, and which makes it possible to measure and monitor the increase in four items (awareness, positive image, interest and consideration) on the platform.
Programmatic – which combines flexibility, immediacy and measurement – offers the flexibility and efficiency needed to optimise campaigns in real time in a context of high post-confinement uncertainty.