Data Management Platform for Out-of-Home Advertising

Displayce DMP empowers media owners to elevate their OOH inventory potential. All your OOH data and custom data in one place. Gain deeper audience insights, activate campaigns and drive revenue through both direct and programmatic sales channels.
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Client stories

Trusted by industry leaders

We have developed Displayce DMP with the number one outdoor advertising company.

Why use a data management platform 
for Out-of-Home?

A Data Management Platform (DMP) enables media owners to create, market and monetise precise audience segments. Those segments can be activated into media plans – both in direct and programmatic sales. In the Out-of-Home (OOH) sector, a DMP addresses a crucial market problem: OOH data is often fragmented, lacking a unified platform for centralisation. This makes it challenging to identify and target audiences around specific ad frames effectively. By consolidating data and offering insights into audience behavior, a DMP gives media owners enhanced visibility into their inventory’s quality and potential, empowering them to optimise sales and improve campaign effectiveness.

Displayce OOH data management solutions

Your safe place to centralise, unify, fuel and monetise your OOH inventory.

Centralise your OOH data
Seamlessly unify and reconcile data from all your sources. Integrate first and second-party data to create custom, detailed audience segments that meet your business needs.
Market your data
Curate, edit, and enrich your audience segments for optimal relevance and value. Share these insights with clients, supporting detailed campaign briefs and meaningful, targeted OOH placements.
Build premium targeting
Combine multiple data sources such as geolocation, audience segments, points of interest (POIs), and venue types to create segments and data stories. Share these data stories to support client briefs and enhance OOH campaigns.
Drive more revenues
Export data stories and segments directly to ad platforms (SSP, DSP) to enhance ROI and campaign impact. Track revenue growth from segment usage and monitor performance metrics to continually optimise results.
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Displayce DMP is tailored for international and specialists media owners.

For media owners

Fuel your OOH inventory with custom, tailored data sets made for Out-of-Home. Improve targeting capabilities to deliver premium and data-powered campaigns for your clients.

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How Displayce DOOH data management platform work?

Import data from multiple sources to define audience segments.
Qualify your newly created audience segments with prices, description and tactical information.
Build OOH proposals - data stories - based on your custom audience segments to showcase campaign potential.
Activate data stories and segments through direct or programmatic sales to maximize impact and revenues.
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Your success is our North Star

We provide a SaaS platform with the best customer support

Our team has a deep understanding of programmatic advertising and the role of DOOH in today’s media mix. With an eye for details, our Media Owners Solutions Managers empower your teams to leverage Displayce Data Management Platform, turning your goals into impactful, results-driven campaigns.

Framing & Setup

  • Project scoping
  • Workshop to identify use cases
  • Data modeling & import
  • DMP setup

Training & support

  • Data, marketing and sales team training
  • Technical support
  • Dedicated account manager

Displayce's Trusted Partners

We partner with industry-leading experts to provide precise and performant solutions for measurement, attribution, context-based data, and cross-channel activation.

First & second-party data

Leverage and import your own data, like frames within shopping zones, and second-party data to build custom segments.

Context-based

Empower your campaigns with contextual intelligence, from geolocation insights to audience and flight-based data.

Cross-channel

Amplify repetition and deepen engagement by integrating DOOH ads into a comprehensive omnichannel strategy.
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They choose Displayce’s OOH data management platform

“The DMP has proved to be an effective tool to determine our best Out-of-Home locations for a particular advertiser, based on the audience that they are trying to reach. Having all the available data points in a single platform allows us to explore those data sources and build our own segments around gender, interests, affinities and geolocation. We can then visualise these segments to our clients which has improved the quality and efficiency of our responses.”
Thalia Vassiliadou, Account Director at JCDecaux UK
Be bold. Be viewed.
Make your OOH campaigns spark with Displayce
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