The Amnet Trading Desk has decided to pre-test the Data targeting proposed by Adsquare via the connection of hundreds of segments to the DOOH programmatic buying platform, DISPLAYCE. The platform, which has an inventory of 26,000 screens in France in five unspecified display networks, enables the programmatic control of contextual, geolocalised campaigns
They may be used to target audiences based on centres of interest, location types and points of sale, with multi-screen display, including mobile screens.
Posterscope, the specialized exterior communication network of the Dentsu Aegis Network Group, will support Amnet in the recommendation and deployment of these new devices.