About Ambipar
Ambipar is a leading Brazilian multinational specializing in environmental management, with a presence in over 40 countries and operating in more than 500 bases. They are a global player in environmental solutions and sustainability services, promoting circular economy initiatives and carbon neutrality across industries.
About Africa Creative
Africa Creative is a dynamic agency specializing in innovative marketing and advertising solutions across the African continent. With a deep understanding of local markets and cultural trends, the agency helps brands craft impactful campaigns that resonate with diverse audiences.
A two-phase DOOH strategy for maximum impact
To optimize its reach, Ambipar deployed a programmatic DOOH campaign in two strategic waves.
The first wave focused on global reach, broadcasting ads across four major financial centers: Paris, London, New York, and Frankfurt. These cities were carefully selected as they host some of the world’s most influential stock exchanges and investment firms. To ensure broad engagement, 11 different venue types were used like office buildings, retail, entertainment and more, creating high visibility in key urban areas.
The second wave was designed for focused impact, concentrating solely on London during a major investor event. The campaign targeted DOOH screens positioned around the event venue, increasing ad frequency to reinforce Ambipar’s presence among financial decision-makers. To further maximize exposure, the campaign extended to urban panels and train stations, ensuring investors encountered the messaging at multiple touchpoints throughout their journey. This hyper-targeted approach effectively enhanced brand recall and positioned Ambipar as a leading sustainable investment opportunity.
The campaign appeared on 545 DOOH screens across 281 points of interest, including office buildings, transit hubs, and urban panels. Additionally, the campaign creatives were translated into three languages, making the message more relevant to local audiences while highlighting Ambipar’s commitment to sustainability and its investment potential.
Why programmatic DOOH?
By using Displayce’s media platform, Ambipar was able to centralize its campaign across multiple markets, improving efficiency and operational control. Programmatic DOOH enabled smart and precise geolocalisation, ensuring that ads were displayed at the most relevant locations and times to engage financial professionals effectively. This strategy significantly enhanced the visibility of Ambipar’s green shares. Reinforcing its credibility in the financial sector and boosting public perception of the brand.
Results: a high-impact awareness campaign
The campaign successfully achieved its objective of enhancing awareness of Ambipar’s green shares among key financial audiences. By strategically leveraging DOOH in major trading hubs and around a high-profile investor event, the brand captured attention and reinforced its investment message. The campaign generated 4 568 004 impressions and delivered 525 819 plays, ensuring high visibility among its target audience.
By leveraging programmatic DOOH, Ambipar successfully captured the attention of investors and financial decision-makers. Demonstrating the power of targeted digital out-of-home advertising in enhancing brand awareness and market perception.
