Digital Out-of-Home made for adtech partners

Connect and enrich your advertising platform with ready to use DOOH technologies. Rely on Displayce OOH suite and expertise to integrate programmatic DOOH to your client media plans.

See how adtech partners use Displayce

Digital out-of-home made for bold brands and agencies

1.2M

screen
worldwide

500+

media owners

countries
available

Why Digital Out-of-Home is catching every advertiser’s eye

In a world where online advertising struggles with attention decline and increasing privacy concerns, Digital Out-of-Home stands out as a first choice solution. DOOH distinguishes itself by seamlessly integrating into the digital media mix, amplifying the impact of your other digital channels with a powerful halo effect.

High reach and premium engagement

DOOH are strategically placed in high-traffic and exceptional locations—such as shopping malls, metro stations, or in iconic places—to ensure your brand stands out and reaches the relevant audience at the right instant.

Data-driven targeting

DOOH allows for precise targeting based on location, time, audience behavior, or contextual factors. Tools such as dayparting, geofencing, or venue-type targeting enable you to tailor ads to specific times and areas, ensuring relevance—such as promoting coffee brands in the morning around metro stations or advertising outdoor brands on weekends in malls.

Flexible campaign management

Adapt your campaigns on the flight. Swap creatives, refine targeting, fine-tune capping and scale campaigns to match your strategy. Enjoy flexible, short-term or always-on commitments that make your ad spend work harder.

Measurable outcomes

Measure the impact and effectiveness of your DOOH campaigns with reliable reporting and troubleshooting. Monitor campaign delivery, CPM and impressions in real-time. Understand campaign’s impact on brand consideration, purchase intent or even brand image.

Explore Displayce possibilities

Why use Displayce for Digital Out-of-Home campaigns

Seamless DOOH inventory integration

Gain instant access to a wide range of Digital Out-of-Home inventory in JSON format, seamlessly integrating it into your Data Management Platform (DMP). Leverage precise scoring that evaluates frames against campaign briefs, assigning them scores to ensure optimal targeting and maximise campaign effectiveness.

Efficient campaign setup

Simplify campaign setup with tools designed for maximum impact. Export high-scoring frame IDs to strategically target the right audience. Configure advertisers, campaigns, and line items directly in Displayce DSP, and fine-tune panel targeting by selecting panels linked to specific frame IDs for precise audience engagement.

Flexible buying and creative deployment

Streamline your media buying process with customisable parameters, including deal adjustments, CPMs, and capping, all within Displayce DSP. Easily upload your creative assets, validate them, and publish campaigns seamlessly, saving time while ensuring professional execution.

Hands-on campaign management

Get full control of your campaigns for real-time adjustments. Optimise budget allocation, fine-tune capping, and refine distribution criteria to ensure your campaigns achieve top-tier performance and deliver desired results.

Comprehensive reporting

Enhance your analytical capabilities with daily campaign exports, providing detailed insights to feed directly into your reporting system. Dive deep into performance data to refine strategies and achieve more impactful campaign outcomes.

“We're delighted to be working with Displayce, a trusted partner committed to making DOOH and mobile campaigns ever more effective and measurable.”

Benjamin Soubeille, Marketing Director EMEA at Locala

Displayce provides a trusted OOH suite bringing
impactreal-timeprecision
to Digital Out-of-Home

Displayce DSP
Media Platform

Plan, trade and optimise in real-time hyper-local or international DOOH campaigns with Displayce Demand-Side Platform. For brands and advertisers looking for creative, one-to-many yet contextualised messaging that drive brand consideration.

Learn more about Displayce DSP

DOOH tailored to your specific context

Digital Out-Of-Home for Airport Advertising

Reach affluent, attentive travelers in airports. Leverage real-time targeting and flight-based data to deliver premium, contextual out-of-home campaigns that drives immediate action and elevates brand visibility.

Learn more

Digital Out-Of-Home for Retail Advertising

Capture shopper attention. Leverage real-time data and location-based targeting to deliver impactful, context-aware campaigns that drive brand consideration and in-store foot traffic.

Learn more